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January 5, 2017
Jane Loring is vice president of European brand partnerships at Playbuzz
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","iv":"2440e51c523e3feece8dda918f5a3297","s":"9e86d522210057fa"}
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I couldn’t agree more with this article – Having worked as a Brand Manager – we shifted our focus from paid display advertising to native content and saw an increase in readership and hours spent with our brand at a much lower cost.