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January 5, 2017
Jane Loring is vice president of European brand partnerships at Playbuzz
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","iv":"c51017e89ca12c53e6aafb87533a6c6d","s":"0d7cb6c88e328c1f"}
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I couldn’t agree more with this article – Having worked as a Brand Manager – we shifted our focus from paid display advertising to native content and saw an increase in readership and hours spent with our brand at a much lower cost.