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January 5, 2017
Jane Loring is vice president of European brand partnerships at Playbuzz
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","iv":"1307b0afb7aaf99bf5e22dcad8694319","s":"64b1c6122e9f82c8"}
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I couldn’t agree more with this article – Having worked as a Brand Manager – we shifted our focus from paid display advertising to native content and saw an increase in readership and hours spent with our brand at a much lower cost.