Marketing
July 22, 2022
Only 12 percent of creators/influencers say revenue is the most significant factor in determining their success. Image credit: Mateus Campos Felipe/Unsplash
By Katie Tamola
Contrary to popular belief, most influencers and creators are not in the content world for fame and monetary return.
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dS09QfdyO+BKVP39FFTXF3JmnmxUgQVh\/6GU5SQmOmXxWukCYZEmzcV\/zUkpAjv+bGOVCAmYxxIuPYh1Sg8VW1qGHx\/VKGYzzWXQW+0NMoaE\/04Wif8LQMYq90Ih5PomCbSEGWxJ\/dcCrPuvIWy6FguPlFzGYmCTiS4PmN25AnyiefKbWduKoMqm+jPVLefF7OUyN2eKIBfXQLa8oZBYyWbm03OegOJeZdpynsoMamr0n6rkGb9CPOHkXLd3tKpKoob8h0LrKDyhUI5DF8kJCDQ0FoMgwXxOfwhM8tsB0KuhaAH6gCa9UWqzjx\/OgspH9rHqXx0zGC0GWOxBoBwr7AAKVQm2P3CHNkboB7vT5awEnaiLC45bfcrU\/Uk57TAVnbrnleudZARK+tCck82Yud41AQp\/0cXHFTsG\/EI0EGpUOzjkqe+MMdesVL4vnNAIPpgb5am35oQxts9Q1SADa6+VbkqN1\/mHr8XyVqyrdOS3BKF\/hUt7qQTTJ8gq\/GELhO1d6Uq6xzXppN2GtiNFym3FTziFPcMdkRvMxd4bfZNhhE0YVRkq158Tg7lhMYI0ku2PkrTHY4qm4EfB9\/YuEELRnn9WrQXS+tw3oQNqa6dau04anzEZKgRJhMU1CHTMEFTVIdwcydLM63C8ZEhJecC28pXu6NKQKlFb8iulN64yxOOdnf0U89XuPdLVUqL9DQACwNvkrCyCiElbxlT4lfMpi839gPDQFJG3C+n1t68DYnOwBzOdf86FpHKj6H1n+OLwnj9vHpt4VWoA9I1vUBEUznB5UTYlg4A+AwBSaROpW1XBNIuCyiEIsryPLSmtXCZXyH1\/qq5XKJuan6zAGK2l0DdehJg6+26OOaQp\/7YIqeEK1NlztYJxvJUJIw7s19lgCx\/3Lkl+qGQ0VKK3\/iOUuxByFKDArVi8KQuA4qwGWlGRFsexJ+Gxshs+iXCNkguD95qQk4BKqXLG1XetnaqUd9HjJRdwTdLwtf0gr09YOELrS7cHZhndlZqphLQQyMHenyRkSO6Ta8wOwGPmT53cNswKmo3Z3R8yOOnQOXb0EGjD0eeI\/634RGqHPLzKjS+cuxw8RdSKOlYF0rehF2eZrBgudw61WV7jVj5X0DKnof5hvPXovx\/WEgQPdEcCrQyMjj7O83C9b6ilLN7FJxmjxbjGHIRz6XjGE8SPcM+E40b6eq3loqaMq3XZktygk3r+aVtCpPdpxuTPtGVMBMNE838Djs7nP8CPrxFpb80sIfFgnk3USuIa2qWG60ekHKhSd2NZAut1MMAF5gkRSf9JIz3SA2+zoqAch7SXCOp6mEEVQVA2X6ZxEAMb7zH4PzT+FOIUdKjKpQGCSzExBG44XyB2ji1kfIH0TIbfC6bpbDfKa353Q6XFsEOgJhcPOwkrMBcj1Tq+XwXwRggL60ZFqfR3pS+uNCZO5hBH1TX5J51Ot1g5FZfVQ0BWX\/MyDIKXm+SQ+Yb6\/khbszWxjJxOLONDUlSXA3ggh+R7r724rfYRWadvv+9KqQ1rHLjhQ1+PXpoadvCusokeNnCf5fo181F0MRpRFAsn2RD89MaY\/z5znDAf+ek33eNBf0w2F4\/gIQfbrLh7lsB9+Ng3ivgJFNHOk2oUSwERpOt1k42ZHzMjvtN5TM8kBnWXFXMOe5tH\/2tqOS2a03kDgq+QXhBgvFSEDfAyqcsB4+49yDYRqvikUwYOuy+MNuNTPJUFbCxzURO+1qZ8gue52HL3xCWHGXrBldZzuWohFASwMSWN4NipfyiSAMovDzVLvynw0AK9G9BcMR0FYvbWmnPuDPfSheq6IRA+0DVjPi1z4g2QFU5HC5kFXpMTQvLjfLsAy0kuIc2coYxhSpoYOn5vllySgdNyxZvsO1WNWumXBvkRj3gPeKpZxzJ47iiI41U81GYA98aWhZzp+pM60xX2q7lMSa+7L55X2f2CJsXF6VSXnVobQtpJPHhVl7rD2rRSZ7JmmL20K98EuFnmxZze+H94ZYwUrFUPqPHzbdaof\/5oHkXrVfDJ\/Bt9YeS4Yg2cAqH58w1163O2yFnQnKHzN+jPX2V2eLWA6LbASUwFuGBurbZyE0DjoqDGnO+jIpfSPpPd9lXtWzTdZCsU7Uv4sRx9lN9\/e6Zl4pzodTQ9wpXuTalIN4srpBIPAPFM2cnb1\/8BlvCuaenxhfjDyICCMUv63fD84T8A0Yt8ywmvqxUumIE6f0ox1EPAJGTPqsVGyVw1cSlZ8T+a+aKYkpLt3iVDMLhAdvDRCIJPtGaKp7QMIgTdOLi4sb\/S0thmUzkQfNJue\/yAXHrNSa53z3Ps4AjCN6byfyXNHRqBBJM3Xdz93mojIpz8PInH0VejH30I4AmyjTxl2n2+ZwXrRVLQBbd6E82P6s8wHwQa\/YpiBW2UBNsKAa2c5iMcgBG\/ogeQUnBg6L6W0LoVvlh73GkS5g8Da+oINX0QlVGk+L+2doXWH9xl1ZJB55lifU4zLL0HOy5xFENLo\/32tKdTIGgVFaoXu8VlsF\/LXmp3qixe\/0jVlOiHfxzG3mNsOWvUWAHXgoDu99Ol85sGbA\/UvHf8RNAm0+xnIle4p\/pHINrhg14\/Lonp2QSDKnz3U3GklCE+1kok4lxuKVkbK2Z6JzV8zJnfyhQM2Ozg11iypUOrum06AerTBSGzqZQ7kzbq57maF4CMwVzxMxnAfrOIbJ4WzUUXyYIK+4JYyaJtBWOV82si2gor4idH7+YuxupxGHvBzw+CBteq9hw+N\/de0TAzxg45soehHt1PZk2d81nFl9EkBfplDtv+jCSBRiVGgGBGmsKoNis\/LH47qJWzZfLEtN8WTEQPxUEVP6tVptKEPlYaHjgiiyZy84kGVHbYh3TlvSRA4ervTkareiMUq4R0fRjJ1sHMMxbXtoDqWFRmuxImeRCO49THcLkqfwC8MFpPv\/wWGRdtxK0WaTqEmGAwzuCdXR+YsTOs+VjCexpUU3OG47LkskgZiEloDHqtaVei6dN91RwL7VMlmPRJm4x8BvBi3QW4tV2xt3S2izuY9Gfs9JrXjjD4KWQJbklgjyqsMRrabO5h3Hxn39eZD8b+7Wk1IEKYQbGSp3zPiUSI1JEH7R9XZoo5F74ROYgTupPfpsPK44JNV5c4Xw5FQCQRlUwTvsUCqZePRvKLPD4qjKAnh7YI1RCgX8hdmIJdIWjWvUtvAqzK9ogtt24A\/VsTQtEQjxworsuxCCZMrg\/7Dqd6ml9C6Wywiac0qGY3Hr3bw+jFwI3onBnvkU5aFCcwZh8c+4tdiguM3hMxAJCiLw0c\/SMlwNiNVJVzJIFu5If6qjfyC2ARztUwG0y2VBu7gagA9Wk7f33mDhMznRf5bzRmol+tXfwmFI3QjFjGaeHV7qnwPsdqvPZJi8syKzmwXvkn\/sYXn6DyCIdUii0bbVhFuzuUCKJ758i5eXgmY\/eluhYJbmc1w6eIO6IB\/\/svsWAqhEnE6puBUQJJT0cuPaJpupelpgnF9w0P5eAXunpgRAa9WBRyoTv\/J7Jlwb0ZWcl81UNTwTfhbQ6KiRGd\/LTzXPmb7vuMQL9VBcYaWNFM08QFezvWlh1e+vR3I6zsjhWGdtapQWPTJJWx6O7ns0502ZTykk3shjHFDFmBo9ushrLBKhhzICGFDsvSoRwB8EB6nB3b0ScaBhKEuWIKrq3UVCMU1nSFAQ7ng28JJ0BKAIsc455N7lJttco9M1WDAVfMRUyB0WUGs\/4\/skWvSFxGLuktsx8U7ToqBA2+sL\/gAKXQTGkPI6l2a9EI4UXyG01YX+Xf6+E4lum4qZF2rtV33h+H\/1Qhj8xoir07ej8ZZRNt3pFyjvq\/iVOg1l8kth4IsB7v6TNWiTIu0+U1IOAea91rK8Kob0nAwmEidwKdHfOSEVeBkJj5GOphKcNszi0qT5OQFt2\/DdxvMZ0GwfGNJnRpjhAh2QiH9kSiU7MMOx39JpwI6bkqUTcbxxAYT0lR8w\/baN7Ig2eSRzCdi8DbddK+UaSSjyqgT5hDNm\/AN9CDWLOo0oKpMGODMPykK2oO9NkLu9kC+mxax5bAA8oI0Ok7cWkKUuU1ICHRH7W7dL1JfkuG5bapCADwSH7JAKrl176zmZ3nS6DzeiruzqrIKYMe8XbVd2hHEy073FU4KpkEJnMgKvsGoSm6AapEWQq\/u9WBjwp21dmNTERAAkC1LUAhG9k4xLEjtwBw+8Ws9k8QQd6CPbfWEEr5RXkUQWzpzRdCnOr4td9mh2P+2NaRYZCuESraMswVsgotXp\/pi0y36\/P2PK2NqXq6jAc7hizmmNVj061iT9oNum18QRk\/a9NAatVhbT2Q7eIdPPQichAsdEqFllMlnOEIJqB2DaZbT6UsAaVTFFsSowOQ6e58R0KsjE6GiWLB+Ofmaldk21x+sdjY+fy5t5a6UBnMaBcuwXPCBmEWPuT8oNJMq7ZEa2U7JGWZNKZBESOGrivBK\/V\/h6KkU01XACSxOLt63st1wmfcQq4ShxQidtyjW+yxCU7Pw4XVRBo6GRI9Ejv8Z4l3T\/rNLNUbUOMyECtn9p9wl4TUR8UoDydkhE93CSIJbLbRiUNZJMlCnNhZ23LHwvWQxhfRacJ72ur2XysRCjV0TQz3hsoGy1FzFyI7eK7A4jQ9KLeTkBnX+zbHI4nKczS1JYa9B5K2L02","iv":"79d46579eff1340819d55fd0615284be","s":"5f6796d02d2bef1e"}
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