Marketing
July 22, 2022
Only 12 percent of creators/influencers say revenue is the most significant factor in determining their success. Image credit: Mateus Campos Felipe/Unsplash
By Katie Tamola
Contrary to popular belief, most influencers and creators are not in the content world for fame and monetary return.
{"ct":"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","iv":"ae490d2ee424a25f55296a891c49200e","s":"a8c3fb81ea3133f7"}
Share your thoughts. Click here