Marketing
July 22, 2022
Only 12 percent of creators/influencers say revenue is the most significant factor in determining their success. Image credit: Mateus Campos Felipe/Unsplash
By Katie Tamola
Contrary to popular belief, most influencers and creators are not in the content world for fame and monetary return.
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UaB\/QtdqMsOuD8KdQ46jxN6bvMFih3cuVWNfb\/FOWHYhsgWSufRW7ni+1PCtmyLE63FFT3XiTeM2LsvgJVMxHCDdIHzn1bFlOEvwGcUORS\/\/Tx0mlsyCaACAshqq7YGhhNGFU\/QidU7PSosyAVbHhGvHS8QFpnihDai4fCrG2lAC6lWBs81JC0xleP8QW4jMJw+KMr5PAnzEEMKglf0ZbYKQMYmargrA9Cljw\/oHIJTQr6Jk8YGU1CFnQ9DQBEKqiKjdxRjc7Ylrnjb9OJhTRE8z++zu7J\/ObfNM8k5aMpgpeUZjb\/tZavL1Yi1oi\/15RFXF1JCAb2VVL\/aKDSTxZwoEdoL5fpBCodt5yxc7Fi8AqysJNXNfZBKQ+YNJIz4KTL5ItM9hOmGcCUHLozFktlT3E6OZusQmAMjIt45XrDCOkHg6jirGK2uJJjnxLwM64vcyh\/jPt86o0UEugy46uVCNfo\/CHv9O1jOwHzU9y\/NNBRRJxdX7Q4S0VPY3\/hN6KGMUbztO0J9l90MPBxOkBD2A\/WpMqideriq4xEGVpGXtGEYWZtu6620HPQpDGxMuHj4QHkhEa3YnfEsdK1kN+5auN0betBycyrBxFCYsx63k6rK1+fyjuBrCZVv5IctOtcPkfBdvj1+p8nlKQfanYUoCAqhsMDB0Rp+v5+1wF\/PuEFxOZJAwqmb\/6TjeUWQi\/ZJyxUfIgNpz3amUwmTyJO7TSm0ysDbRDFJhVO6bhBTCO+sk3jDyHAAc0OQcehcpsTJGKFbbYKhtzvma3\/OfH2lzY8QpCxgE9eapTySMJUNAHDuN6REwGlXHKQA+ShPZKlk7IfvOsDxKvg+k2swih\/f6wbK2D5mqUg2Bg8DPkc\/F7hvDflQJg1aiptdTzrGPTNYgTFifxltNL0dwarUIc86GdXjaJN+1Ug2LnZD\/f67Dom2ZT25+IgLgg4KqNaXfCZubf71lquNyjsOd8POQG2y059Cls5Ye9ehktCcmfMWF0sAh68ucLN+cQzZgISjiK4yj2W\/s8j2jGydoZzluGbAKcrwIwvdXIRdF\/4DP+k91eh1d\/1wOy3\/ahmOP4Dc\/IgajGkXCJbPTYv\/IMvL+tj8nWFxOleTCxLubFQHr+LlPW5Lgpmvamf+NrFxFbZfXgyrKVaOqx6XB4f13\/MnHGizYcK3woiQkilyKsI0GrtdnSgas+rJJ080hwiGZnZBOK6\/z9D5b9yyIvP\/JWUfE7AZJJKViiZCdlOYSSZWBNWoSgfxLmHC9PLT6CsHcsNxnwVYooEiHxhTE9YA5yBOsn6kkU2s4YH7hlH9GaHBdcyn\/9mk\/+qNI4oJQnDZGNz9EnXoqf+xWAct4JEKtoIsYn7pu5pIhwMdci6tsIvnHP6kugTNsaa1Jd+XbEX0ZRR885dt6cl83sDFR9JVALCvdy6DiHlbTuNbH+MokId86GBoGWtBFZ+Pmj7TR57XHzWu7+uppvb58d8xzVOWzfInflgcKZ5KZtuoeUK+\/mOAOfQIrkU2XtZgfd9k8yUP+5foe562+L9qgHYgzrndpj+A4pN+8zbyCidETccJBx5ixVriDdeIK9CHRNuf0E5SNe796gadPrcmH+rcWuCSsjuYub9IX0FMMtD2pOhg6p\/sdrywkH\/jMVqBcniQ+StaJe2IgjmiDQWJ6sQBCAIJ8RtTr2fLlGF+tDldmFhAt8mZJDwzcUuxxlG4UQ0OSph8cM9PugW6vplZshxS7bChCzkRd+vVnry9lMMgeT6BW8XZJS5no1PluA1oAI3qN95lQ0Ac2kRViSGLNpTS9AO8OrlLDNwZL0oIyMXarXZUYdsSKnmgRhPRz4Ac++\/SoTtqG4nzGRpIW1kupjnKVcHBfLSQO9tDaqimUoqIOPYDpp4PT9qVgMEHxsSAhO6DsHYDylXCMmc4QMV2+90RVqQruZqJEnAgORHHUuQKkCO1tFn9qD9DrMgKrAu9LilGHp+Ymu7kGo69mQOGP011tTRjlhQkOVMidpVDzUjlibfskTP4r29Mrnq+G90ma3Dom8usZXYw6ca6qaaTZr1goNEq2OdFHD5jtypkA4rX7cpjxPla+N8NIQnF1uko2Fo8+NG3wLW4Ql42\/nIbJKwjXOXjdKhFiHFvIWFc+heM9Uij42cPad6vpVJ2KY8t9b3q0GMCa5Zq6hkAfdW\/FGyUf9v2YbD8fdrubLiuRflKr6LjsZM2I5Jj5eOva0S+TMFevW7k93Z4e5KSGpVNXeLSSgYTDBgZ2R6pfwVyBhIzxa6guJrHEr67U1LkEzHC7dD8BipJ9GcbvKjmp1cYMGONZDsW+ESQPXgW0cCu9W2Qoir\/KVdyes6OtiKaysHcrnbSVS1y5AtyDnJGgckoWQw7M9gNsGJ763uGo+58tGm3ha5WUSetvrv7h4NWNYaMuraVKDMMuYZIPSVc\/ano0jI+zCe7kbj+J3xcTBL59NvhhyhPHvijDuOccbneJpzEVM2xY5qhRMYknsEOQXkOjejxevuvS7ZfpbJZMAkK+77x7HcJONdJFIghBuE+ozirBc0yMjqITDPUdpqBriwRdvXliyr8d2LZLnFeDAfQfFyNqsq3D2kwyPLuzqT++RBzp1jhr9cpt\/w5w2VZkDo7BfKv9qw3G90cR5Lx1UA\/GB9U06F+VVVeBG\/hbHA8NYDF8D4jzX3LgpXelRog1fEEGyTg\/jSSM\/LtGW1Jgrfs0x8Y7SKuTFsmyNEl5HzyHARHYiPVnUpCZPEPb7B8NULS99mF2qPHNcvDWvfvndKV24zmcu57f\/GKVScGB2nDBrKtBKtfF3amcOJ8qv+RzCcHx8MtfIyG3xb9yneOzE2qqX\/Jh4OELPCU6osLEbbFBRQf6\/yqyPTLelMuEjf4x4PALaHcsjC0f6UFGRvvSQ3XdKA0lD1cKpoOzFZV+Fhe691KH7j+xk0Lyk0QKrzMxzvnC13RlHEeyUv3mQ\/KxmhA5zbBQgcmjmr36OhOijYndCauKALo3Mkfv9KCTW5pqryPDw5oSarWPcJgyBlPahkawaqXVzn+B1iLP+kt71SxhKblkA1ga99EPdXRGNMYGa2jWZIMgLbcEkK3Vjd2grWdkIw71\/zNONMrPB+z3zVFBHjpusAn\/uDW1p21eTFWgYHMuM9IrbcR3ntFi8PebC+EThjKFbJPOaeLEd3CkYOAETEUUotXrwUSbrArT3FUlW6hbH0qgtN+tTacScE5OqM7VeF5ZOGwtipuKD\/EXB0I6l+4+XZVKqQT5i9kXyzFV2\/t0Ye1NrSuuUgpFjh9a\/0RGyyLBR8mts91oBqDVxr1d0NJK8ush8E265PH+OSNAsgZbhX5ZVcvklLlJBDoqRSXFVzp9pZAUTu+fKOE6dk62fWlhrF0ICY7iuEmBwGb2wE7xU6qXpoFuIkj8p8riHyrqJ571fFQY7ZJLgakzKAaek2Swqc4CTq9EMi472pNhzTmstWVgVH9D1wO\/sk06ipJpRK+wu7LLgLSBMPdB27cCf5ROhDO8aB9HKjX\/c2At2vBwrPNCVhO4Wc9tl9zpYMznZWurW17tevJcPR+mEZ7JWPpWJzg+vRhhRsdx45KE10\/\/rJnvYkxkk1b0P3V+z280VrZTMEBOuwv1rjZxCrM5UT9iv+9v\/8B5jczBaGooM8O+GW5jo\/Qq8DDh0H2qupdC2Q\/Dg9+fsUr\/nOJ9VdhgBlHxh5tnfbzWBdpSoYUog+839Hlo1jdc2cGkB1VzypwDkK95SGkzff6ufnyDCRs9RsJtmMaGV\/lxzgOWYSQcOiFongPoMzSOmbNb8qI2zpv8zvOykGu\/2RyTpuY\/EZKBapIfPPvGcWdSSPELbsP26Zdk0Jpi11bTPrNFbU4yQvaW7gs0LbEY0Lu4MarQMFSLMqHKPBAv+SMqeHUwLVHRk0nU65U6hifA3z5z6RqL45HkMwCMHE2xCc1CA+dVzx3qie0+nwOqwNdLWWlOKTP3JuaatMHp9VO8S0sdAwSy6VH3bWKj41pcy2ZZ8+jCOME\/Gv2HcqGEnRqHLkeA52YKfLmk4ep+P4IGU78kvQc6KJGNVdryAajWYDlaBizenw2bnS98X667pu6ZQEYTpXtPFE9cfK9Q0RDipsNpBYr3Tf7uJCLLaYBcYX5a\/XOy4r\/tZCaTwlDZQQC6ntgKBbkwh6Aekb8AD5RIKINidFmhznLfOY5aCXnKsjEjnnk\/vMqi+zAmoJk7s+s26AHSBsqthDsiHYod6NaGCKGrKv0ISZgy9Or6pAUqpUmpMU5XAC3MIDoXQ10ChtO4eTiMWNqdXZXfdmtA8\/OaVqr3nWgEouJg5N4t3K3w5JfJFsYq2KPeVX2e\/HbdkY5elS5X\/yeytrgqei81NuYWXg\/3inhTMkwSnjVwzhGL9GonrtIndrY5D4exHgk3VG8DZFznEWji0KLawdp1npDpBpQCnxl99cMFf7QvmTHRa97q7NweqZcW6ag2u+Bjxi0mf6iZLS1hX2XEtY5VRqCFpBYVsgxfJGz+FSQE9kOWP6G0NnBIkUCxK1eA2L9Mtp7Q87qCipbC\/qyR64hfaI0qwi\/sIP1WA6xJJ0iH8IilJX+lwjn2jsD8CbOOOmVP392w7fY4leSXwY7M3SXAtYWR88EobAFRqUgD6ZtgAUmckwp7FY2MApU2OWAjZMcib+wYpJT4Bh6l9d8nVH5SR75","iv":"132d6b7a73405d0c810b275ea45a7c5d","s":"55b2f043f91fbc38"}
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