Marketing
July 22, 2022
Only 12 percent of creators/influencers say revenue is the most significant factor in determining their success. Image credit: Mateus Campos Felipe/Unsplash
By Katie Tamola
Contrary to popular belief, most influencers and creators are not in the content world for fame and monetary return.
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","iv":"208fdc61a5c088e7d94db6cd0713018d","s":"8187acc3c352e7ae"}
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