Today in luxury marketing:
Marc Jacobs is opening a Fashion Week pop-up that accepts tweets as payment
Pop-up shops are no new thing, especially during Fashion Week, but Marc Jacobs‘ fragrance division has a slightly different concept up its sleeve for February. It’s called the Daisy Marc Jacobs Tweet Shop, and it’s selling its wares to the sweet, sweet tune of zero dollars, reports Fashionista.
{"ct":"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","iv":"12eaa15f65cbc417d5c43d1e706d826d","s":"1c43b7b8af6f36c3"}