January 29, 2014
Today in luxury marketing:
Marc Jacobs is opening a Fashion Week pop-up that accepts tweets as payment
Pop-up shops are no new thing, especially during Fashion Week, but Marc Jacobs‘ fragrance division has a slightly different concept up its sleeve for February. It’s called the Daisy Marc Jacobs Tweet Shop, and it’s selling its wares to the sweet, sweet tune of zero dollars, reports Fashionista.