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Marc Jacobs pushes menswear via desert-set social video

May 16, 2012

 

By Tricia Carr

Marc Jacobs spring/summer 2012 menswear
Apparel and accessories brand Marc Jacobs is bringing its spring/summer 2012 menswear collection to the desert in a social video that highlights sunglasses, clothing and bags in a rugged setting and provides item pricing.

The two-minute video called A Desert Mirage shows two men decked out in pieces from the latest menswear collection while wondering through a desert against a clear blue sky. Marc Jacobs is jumping on the social video trend by showing a collection in action, but is trying something new in the fact that few luxury brands are using video to appeal exclusively to men.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
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  4. Exclusive Resorts purchases Inspirato for $59M
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Lamborghini heads to French Alps for women-led driving series
  7. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  8. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  9. Dior builds five-story statement flagship in Beijing
  10. Follow @LuxuryDaily for the latest in luxury news
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