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Marc Jacobs shifts gears to bolster Chinese social media

June 25, 2012

 

By Rachel Lamb

Marc Jacobs Intl. is bolstering its social media presence in China with the addition of a Sina Weibo account, a platform similar to Twitter.

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  1. Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
  2. Luxury hotels can leverage social clout to attract young affluents
  3. Four Seasons adds trip planning to app experience
  4. Christian Louboutin pays homage to Paris in Le Bon Marché pop-up
  5. Prada presents commitment to sustainability in film project
  6. Day’s wrap: Four Seasons, Michael Kors, Nordstrom, Moët Hennessy, Bergdorf Goodman and McLaren
  7. Neiman Marcus is Luxury Daily's 2015 Luxury Retailer of the Year
  8. Burberry personalizes Lunar New Year notes via WeChat
  9. Barneys personalizes experience via iBeacon placement
  10. Guerlain to Bernardaud: Rare orchid-based cream in porcelain jar?
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