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Marc Jacobs triggers real-time Fashion Week engagement via all-digital push

February 11, 2013

 

By Tricia Carr

Marc Jacobs Intl. is boosting viewership of its runway show live stream and encouraging consumers to sign up for its email list through an all-encompassing digital push for its New York Fashion Week presentation that was rescheduled for later this week.

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  3. L’Oréal hosts inaugural Longevity event in Paris
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  5. Chrono24 rebrands in bid to lead global collector community
  6. Alfa Romeo signs on as sponsor of Italian sailing team
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