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Marc Jacobs triggers real-time Fashion Week engagement via all-digital push

February 11, 2013

 

By Tricia Carr

Marc Jacobs Intl. is boosting viewership of its runway show live stream and encouraging consumers to sign up for its email list through an all-encompassing digital push for its New York Fashion Week presentation that was rescheduled for later this week.

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  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Equinox Hotels to host third annual Global Sleep Symposium
  7. Global secondhand market to hit $393B by 2030: ThredUp
  8. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
  9. Prada Mode exhibition coming to Chelsea Hotel
  10. NetJets developing exclusive-use terminal in Augusta, Georgia
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Force 10 collection leads Fred campaign
Luxury Unfiltered: Kering’s 80pc opportunity starts with a question most brands won’t ask
Louis Vuitton adds to Color Blossom collection

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Global secondhand market to hit $393B by 2030: ThredUp