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Aug. 5, 2020
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Marketing

Marketers take to content marketing despite reservations over ROI, measurement

July 15, 2020

Average annual content marketing budget is set for a 42 percent increase two years from now. Source: Association of National Advertisers, The Content Council Average annual content marketing budget is set for a 42 percent increase two years from now. Source: Association of National Advertisers, The Content Council

 

By Luxury Daily News Service

Advertisers are increasingly embracing content marketing despite misgivings over the lack of accurate and insightful measurement of its effectiveness.

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  1. Video commerce offers brands new channels to sell to consumers
  2. A reckoning is coming for retail: Get ready
  3. Chanel pushes historical connection to dance in Inside Chanel episode
  4. Luxury consumers seek meaningful jewelry purchases: PGI
  5. LVMH, Kering and the new luxury strategy post-COVID-19
  6. Burberry offers a look at how companies can navigate difficult times
  7. Day’s wrap: Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
  8. Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
  9. How will changes to the animal testing policy in China influence its beauty landscape?
  10. Day’s wrap: Capri Holdings, Chaumet, Hennessy, La Perla and luxury real estate
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