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Oct. 30, 2020
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Marketing

Marketers take to content marketing despite reservations over ROI, measurement

July 15, 2020

Average annual content marketing budget is set for a 42 percent increase two years from now. Source: Association of National Advertisers, The Content Council Average annual content marketing budget is set for a 42 percent increase two years from now. Source: Association of National Advertisers, The Content Council

 

By Luxury Daily News Service

Advertisers are increasingly embracing content marketing despite misgivings over the lack of accurate and insightful measurement of its effectiveness.

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  1. Cartier examines its inspirations in digital journey
  2. VistaJet introduces a new world of travel opportunities
  3. Drivers lack interest in electric cars and self-driving tech: J.D. Power
  4. Day's wrap: VistaJet, Maurice Lacroix, IYC, Lyst Index and Chinese market trends
  5. VistaJet, Maurice Lacroix, IYC, Lyst Index and Chinese market trends
  6. Swiss execs forecast difficult outlook for country's watch industry: Deloitte
  7. Jaguar designers share how COVID-19 has shaped their philosophies
  8. Chinese owners bring international brands to double down on the market
  9. British Fashion Council sticks with digital, genderless LWF for early 2021
  10. Millionaires are fueling the luxury property market in new ways: Coldwell Banker
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