Luxury Daily
The authority in luxury news.
April 26, 2026
  1. Can luxury brands balance AI use with heritage and sustainability goals?
  2. Culture is luxury’s next competitive edge
  3. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  4. First-quarter revenue at Kering drops 6pc
  5. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  6. Fendi announces inaugural Design Prize winner
  7. Air France unveils Le Bon Marché pop-up for holiday shoppers
  8. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  9. Free registration open: Luxury FirstLook 2023 on Jan. 26
  10. Chanel features newcomer Whitney Peak for Coco Mademoiselle
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Marketers take to content marketing despite reservations over ROI, measurement

July 15, 2020

Average annual content marketing budget is set for a 42 percent increase two years from now. Source: Association of National Advertisers, The Content Council Average annual content marketing budget is set for a 42 percent increase two years from now. Source: Association of National Advertisers, The Content Council

 

By Luxury Daily News Service

Advertisers are increasingly embracing content marketing despite misgivings over the lack of accurate and insightful measurement of its effectiveness.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Can luxury brands balance AI use with heritage and sustainability goals?
  2. Culture is luxury’s next competitive edge
  3. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  4. First-quarter revenue at Kering drops 6pc
  5. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  6. Fendi announces inaugural Design Prize winner
  7. Air France unveils Le Bon Marché pop-up for holiday shoppers
  8. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  9. Free registration open: Luxury FirstLook 2023 on Jan. 26
  10. Chanel features newcomer Whitney Peak for Coco Mademoiselle
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
Culture is luxury’s next competitive edge
Sustainability’s next act: From ethics to economics
Sustainability, social causes core to Gen Z appeal: The Future Laboratory
Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails



RECENT ARTICLES
Louis Vuitton adds Berlin to Travel Book collection
Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
Porsche builds ‘Toy Story’-inspired 911s for charity auction

Business jet departures climbed to record 3.88M globally in 2025: report
McLaren hires Ford’s Kemal Curic as chief design officer
Coty’s net-zero plan gains SBTi approval