Marketing
November 3, 2016
Social media is influencing purchasing decisions
By Brielle Jaekel
NEW YORK – A Brand Networks executive at ad:tech New York 2016 detailed that social and ad-blocking usage will continue to grow, making it imperative that brands leverage data to create native experiences.
{"ct":"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","iv":"b27ba88afb58cc208afd9980f1beb434","s":"a5801738da98808f"}
Share your thoughts. Click here