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Will Instagram’s shoppable-photos strategy finally usher in social media sales?

November 3, 2016

Instagram's shoppable feed Instagram's shoppable feed


Kate Spade, JackThreads and Warby Parker will be the first to usher in Instagram’s major move to commerce, allowing users to shop products featured in photos in a way that mirrors user behavior, which could mean social media shopping may finally see the adoption rate previously expected.

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