Luxury Daily
World’s leading luxury business publication
May 24, 2019
  1. Global wine market sees shifts in production, consumption
  2. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
  3. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
  4. Diamonds facing increased demand, disruption
  5. Contextual content strategy: Lexus’ approach to personalization
  6. People are behind meaningful growth: Alexander McQueen CEO
  7. Highsnobiety enters ecommerce with collaborations, curated collections
  8. Person-to-person connection keeps bricks-and-mortar retail relevant
  9. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
  10. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Maserati looks to social users to name limited-edition vehicle

February 22, 2017

Ghibli Limited Special Edition Campaign_Photo[2 </font></p><div class= 

By Brielle Jaekel

Italian automaker Maserati is giving the power of naming its latest limited-edition vehicle to its fans as part of a social media campaign to make a dramatic release.

Hoping to convey the edginess of the limited-edition model, Maserati is sharing dark and mysterious campaign content regarding its upcoming high-gloss black Ghibli edition. The automaker is employing fans to come up with a name that embodies the new glossy black edition and submit it through social.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Global wine market sees shifts in production, consumption
  2. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
  3. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
  4. Diamonds facing increased demand, disruption
  5. Contextual content strategy: Lexus’ approach to personalization
  6. People are behind meaningful growth: Alexander McQueen CEO
  7. Highsnobiety enters ecommerce with collaborations, curated collections
  8. Person-to-person connection keeps bricks-and-mortar retail relevant
  9. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
  10. Day's wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
VIDEOS
More Videos

MORE IN Automotive
Mercedes inspires girls to be anything they want
Audi furthers luxury EV with chauffeur pilot
Contextual content strategy: Lexus’ approach to personalization
Mercedes-Benz Canada tests consumers’ reactions in online game
Most luxury auto ad spend focused on demographics: report
Porsche puts artistic twist on hybrid campaign



RECENT ARTICLES
Day’s wrap: Four Seasons, LVMH, Baccarat, Ralph Lauren, Sephora and Hearst
Hearst continues changes within its organization
Sephora releases new manifesto on inclusivity

Baccarat, Woodford Reserve craft $1,500 bourbon
LVMH, Rihanna collaboration moves away from traditional seasonal collections
Off-price – Luxury Memo special report