Luxury Daily
  • Email
  • Print
  • Reprints


Maserati looks to social users to name limited-edition vehicle

February 22, 2017

Ghibli Limited Special Edition Campaign_Photo[2            </font></p><div class= 

Italian automaker Maserati is giving the power of naming its latest limited-edition vehicle to its fans as part of a social media campaign to make a dramatic release.

Hoping to convey the edginess of the limited-edition model, Maserati is sharing dark and mysterious campaign content regarding its upcoming high-gloss black Ghibli edition. The automaker is employing fans to come up with a name that embodies the new glossy black edition and submit it through social.

To read the entire article, please subscribe or