Mobile
February 23, 2012
By Rachel Lamb
Italian automaker Maserati is taking the next step in mobile marketing by inserting customized QR codes into a print advertisement that leads to an optimized site where consumers can build their own GranTurismo S.
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ohQlElVa1yiALlokBG8pgaUH\/TAdpMiMlYpXd+A7yt7BcuEWmwwBD6KAUWA\/AGlANybThwm3GxP575VA0D2FN\/IRmpp\/+ZOvpjXy2rOFNgzIvqSjIh26j6MXbe8wgt1by8R6imKlzB3SYxBmVJlqgtiQz1EbJk6v7bAaLjjVgTtT8M3326K7klhJjmdK3I9kMbs\/\/pzT1qNIPVW1ovWVRP+8XBBWGNbjiCs+BmomzAluTEz3xaRyYSRtLmXqcmRz3lB+NfLh09LsQsWHquqUd+fjVa1UYqvvZ8DqtO+G3KN7gg7s9nLcpO\/5r87PI7+q6l5Eg\/lekwSkXOGZVwXm55t7SzmRNmFsL6auiKcdllk8BMVZZQvf+rK5BMYT72rxD5KifBC+J6HdUIDtpw8ABe++RUtEaUNZHC2uAiR6y1XWHkxmI56KQHL3m2FqM1ebhRZT5W\/1MopQizjKIGoJKnGpCdQp6zrjYjLkTat6wwWqc6D\/T8CYFjMKa6xSe5sno5r2tyPmkE4cxXsbepOBR9tT657tgTsMDymH6yYKbaHkHXRNwwWVAYkrxa2h4tOpipOMEYHTM6dN4hJXV1AGqpQg2PUjlRPPknkx5wn+deTrlwg7ZpYNbO6sTqQQoYuA8PaprxV\/vUYnlSgHxz1LadYEbWOGMgDPIpFdgKdn2rDC8t00WDKsZTtT1SorQ8SrOY3zOflQiF+8erCy6LASeCf6EAVFVYjkAubVUO5+Q4\/M7hquetD\/bnPxpUs\/Vc+f01LJcdsNzQkB0dEeffCE7R7L2Tuu\/YQ0iSlcfNOcE\/mSJlvuJIb+uZ25fiFYgRjH0RyYF3BAxq0q6D7I3m9xOMgsNAc1lZFRN66D0y8dIbPqpVB2iLKvTAXjBo1CULnkiigf4y\/zbcVXumn6GhRUW3\/xqS6VXBOqY19sVdDnUbq3cec8eP7UfAGzlR3KxarkYSptPN\/izR4fGyyXSVdJ45F+Biwae0oz8SIHY5\/MBzz78LV8+am5rRFV+qWdpf6BoweY\/gqVwMIla0qvA\/2W484FfjaxEKcwmKFxh0hyWSM2kfqXYro134wcqY9Aa8w52lNq3JvMk4ykVtzK0cZAYMuvcXGhmLqon8zUA3f+5W4+kG5UbtJxN9wrZCT6iRL9c\/pXG\/beYSqs3E1+XCBHN1SB3bEot2Eb4HjX6x7Azb+xuVq6AC7SrNQlm6eDKzCJn0Zp1ZA9adEZCRlxEjCp0u6iDPmZSUxYopiyNtVXMd2UoWnOfizk\/pAmPgHSfwiFTrCSUq4PQ7FixuyQD5fggihT0Kxu9bWir02aRjvVYdy6gSjfqFmXA8n9CjetYX7Rz9am75Vq0EtEdr8VCTCZ5SgI8P\/yI1FzlgCx0D\/hwwrKR9je+Ww\/unJ4MLHTGno+49lU4bLQID\/EzfhOgcqA4\/LLtWjL72IOabCyZoMdWOHd0d95nfjpcTfWP6zF\/Um\/eZsEQloOfV4n4aeGBKN2H\/8OGa6k6336ZR2oRln\/5ESDkcHJXHcFqiP2FnzbROy+kr1SzZmP3e8yZXH5PONJ4osRYq6JGUS4HBwZrHbQbVMZnxzYsOeggVpvj87XgWBj4ydVj9raM3aHzSAMDELM3WRW4ATDHnbCRgdVz0upJciV3Nl0qIQ2tBh2+L76tpt8RXhOMpZKVcgeLXc4lgYdQUPEtBR7ucKyg0aZzdCWa0zAV+Nz1UGTHewkT0eWol9rzwMsBJDMzx6cb4q5aMwMgl0p231eKrUlGoa\/WiJXebEGvSJ6h42MWSngt6e8c\/+JMoBLl2ZQapbyOZDb7F9jD06+bFJO5MA4oa+zxQTOzTcC0+JAENbSdX05QfQHxERRsqY4afKLrPl5+3ngav9k0CzkG0T7fz2ORWX\/oh1cTojVhj1h0ApN8h3XLzyRAyWYQmejZ9Ri2hYG4Tv0FNB4QztEnmW3fjfHA2uHXNNuW4MO+BHfq36moVqdtwSy6EaEb7Xh6Ot+yOUFJE4nCKMUn\/yvMFut4qyawiitZZ2kKruKdpGbynwO6pi5B6ceU0Pp9kmhpqgvbNP76OSQ+utgmfTI3FmVmQHdSrKY+UYx6A\/wuEoo6eijk2tSle60bRMn+JW+Cp24ED4i9r24N5q9+Z2llzSST56V+DUAchHlj0lppaPC6UHi+sIW90aENudxMuIKYbDMvMJNzRpOjuigO471ajbxZ3w76WWRqes7m4LHARbsG\/ZGFbDSwHakoT\/BU6\/x+orp\/6kxVVKbj9m6bm2JDKtZBz3Dpk654QKnIvgaeFWC\/+DFw29d6nFJHpHgb04\/uBQwKrsp5FQyDjZtd+CYIPF19TFztkdUTBaOgVfrBpX+oYjZnqmSe\/6AgEYM6VKkfuy1Dg7QieQ5JZaiXOvTMiYi63gOnS4oN3ZUzNUDbi7mzJ88I6GbOgIVaqWeYnNXPmYZyERmLZ\/m8OM1PFOBKjzmkKvoZio0gB8TRUqbGFiuk7QX3wmmkyavwDJGJBUxkP6LpfrdchCug7WMgERJSSRn1TicsXXwDP5xUKGvLSTfsoJo5mOFMp6ox6813WZqrowFUGNKEhSxI5HD2Vi2tU1ADKAhv+KgxLOKuVb9ITzYc0pduORadKQdJ6ktWZ8A+pxZnw7\/GRGpIspuYwgv0jb2EgfCk8EVl7dpLSEtDwOP5TJ6imaxDpSKBXfYV3n1GgsCPa5ooxf5F0bWMX+HQVB87TdRambvwwxUItZmJWm+QaKEOvH9ZS\/2OetcC0Cy0WGWg1nqy7gT3cs1UEnmTGT7rg+b3q+7lY43brM+c7HJl1mloOLnYBLwfyikZ2XOKV3iHoF5QXGmV9ZZHfCdfz6yCdvgnITpLkIrnAmo3gSYEnqZyFbmxD7XFif3HSZ8ShntWNVMnSz56FqzJHn+0aQ7vIZmop\/iXgSTTzvAUqabBVnVwX1C+ECanYC2j7WOW3vw\/JxVdBCr3dPIoz7SYXtLw1NJyoaRC1IcdlDO90a1LE4ubW+eHkW+vvXta5bPIJMi728CX9J92YDc57dpmkiDCUEW\/qSe+yD8ggeID4o3NzjlDYcU3Mts8tL\/bysa83ht0ug7DTe8gHUR23xIBY0VhbSdOHEYwW4a4gjA5okdg2GgXWSeKKYd0EVi5iYB1N3sT7Sqhvz\/fhdJLKEW9EsrSEZYYUx5Xe62YOH1w606EusxrdU\/BgqiQhgNldgTUkNMYXzdNoCjVr\/JVDiniBFW1rWURDAb0UMixL74wap5o1jaCVKzxxWZvM54BnauVkBzG3HB3iZtiVNLfJ2oNX5bXIAtYrSZ8yoG0+uES6XqcJb3nn6srmgTBgOHOOBc5oLx8GRNHkcgTrTwkXxilK\/8Mbv91W6zWnXRpeXCzHV5oJ\/7CFvwzp2AEVIFtnLuP8\/QBF1UKJ4MXkw==","iv":"9fd0373daf44bc71d5c16dda5b07fca4","s":"ff52b9576e515a87"}
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