Mobile
February 23, 2012
By Rachel Lamb
Italian automaker Maserati is taking the next step in mobile marketing by inserting customized QR codes into a print advertisement that leads to an optimized site where consumers can build their own GranTurismo S.
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","iv":"2cce608f56cce340cae50b8bd4dd7b0e","s":"316ca3483dfa599c"}
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