Mobile
February 23, 2012
By Rachel Lamb
Italian automaker Maserati is taking the next step in mobile marketing by inserting customized QR codes into a print advertisement that leads to an optimized site where consumers can build their own GranTurismo S.
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","iv":"3d466dcde1ac9481a1df47277f519a37","s":"03707b043ca5895e"}
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