Mobile
February 23, 2012
By Rachel Lamb
Italian automaker Maserati is taking the next step in mobile marketing by inserting customized QR codes into a print advertisement that leads to an optimized site where consumers can build their own GranTurismo S.
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","iv":"ac509b9f383ec34812cb9da3bdd2e432","s":"80fc0bbd83a9048e"}
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