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Mobile

Maserati takes customization to mobile through QR placement

February 23, 2012

 

By Rachel Lamb

Italian automaker Maserati is taking the next step in mobile marketing by inserting customized QR codes into a print advertisement that leads to an optimized site where consumers can build their own GranTurismo S.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. Aman welcomes warmer weather with ecotourism boost
  4. Dior goes for gold with flashy J'adore campaign
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. CFDA bans fur from New York Fashion Week
  7. Versace announces exit of Dario Vitale as creative director
  8. Chopard, Boss, Lancôme front AR experience from Snapchat
  9. Estée Lauder Cos., Jo Malone launch AI scent advisor
  10. Hyatt names global lead for luxury brands
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