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July 15, 2020
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Mobile

Maserati takes customization to mobile through QR placement

February 23, 2012

 

By Rachel Lamb

Italian automaker Maserati is taking the next step in mobile marketing by inserting customized QR codes into a print advertisement that leads to an optimized site where consumers can build their own GranTurismo S.

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  1. Chanel taps Sofia Coppola in latest video drop
  2. LVMH pushes gender equality and diversity in social responsibility program
  3. Importance of ecommerce for “Made in Italy” post-pandemic
  4. Marketers take to content marketing despite reservations over ROI, measurement
  5. Day's wrap: Rolls-Royce, UHNWI spending, Lane Crawford and millionaire taxation
  6. UHNWIs, picking winners and losers, drawing sharp line in sand with spending post-COVID-19
  7. Is JD.com’s AR shoe try-on feature the future of footwear retail?
  8. Rolls-Royce tackles in-cabin air quality with new tech and app settings
  9. Lane Crawford, department store to Chinese wealthy, puts out call for emerging homegrown talent
  10. Navigating the dystopian future of luxury fashion
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Is JD.com’s AR shoe try-on feature the future of footwear retail?