Mobile
February 23, 2012
By Rachel Lamb
Italian automaker Maserati is taking the next step in mobile marketing by inserting customized QR codes into a print advertisement that leads to an optimized site where consumers can build their own GranTurismo S.
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","iv":"0ac96b3822fab4f6503964b9c209470c","s":"e682fa33b73efc10"}
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