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Mobile

Maserati takes customization to mobile through QR placement

February 23, 2012

 

By Rachel Lamb

Italian automaker Maserati is taking the next step in mobile marketing by inserting customized QR codes into a print advertisement that leads to an optimized site where consumers can build their own GranTurismo S.

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  1. St. Regis rolls out 'House of Celebration' holiday programming
  2. Creative director Matthew Williams departing Givenchy
  3. RH Indianapolis opens on renowned 151-acre estate
  4. Gucci faces worker strike in Rome
  5. Thom Browne expands brand universe with Baccarat collaboration
  6. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  7. David Yurman, SCAD join forces for tech-forward holiday project
  8. Veuve Clicquot event honors 51st Bold Woman Award winners
  9. At Accor, luxury division welcomes three new leaders
  10. Tiffany & Co. to drop Pokémon exclusives at NYC, Tokyo flagships
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