Luxury Daily
World’s leading luxury business publication
Oct. 16, 2021
  1. Introducing Luxury Women to Watch 2022
  2. St. Regis unveils Dior-inspired J’Adore New York experience
  3. Day’s wrap: Sotheby’s, St. Regis, BMW, Saks Off 5th and Tapestry
  4. Louis XIII gets a taste of gamification with immersive experience
  5. Day’s wrap: Facebook, Moët Hennessy, Audi and Fifth Avenue Association
  6. Changing luxury: Myths and realities amidst the pandemic
  7. Mobile reigns supreme as holiday shopping channel
  8. Kering, Lexus, Jaguar Land Rover, McLaren and Sotheby's International Realty
  9. Moët Hennessy welcomes young artists to new headquarters
  10. Dior reinvigorates Miss Dior with latest floral romance
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Maserati takes customization to mobile through QR placement

February 23, 2012

 

By Rachel Lamb

Italian automaker Maserati is taking the next step in mobile marketing by inserting customized QR codes into a print advertisement that leads to an optimized site where consumers can build their own GranTurismo S.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Introducing Luxury Women to Watch 2022
  2. St. Regis unveils Dior-inspired J’Adore New York experience
  3. Day’s wrap: Sotheby’s, St. Regis, BMW, Saks Off 5th and Tapestry
  4. Louis XIII gets a taste of gamification with immersive experience
  5. Day’s wrap: Facebook, Moët Hennessy, Audi and Fifth Avenue Association
  6. Changing luxury: Myths and realities amidst the pandemic
  7. Mobile reigns supreme as holiday shopping channel
  8. Kering, Lexus, Jaguar Land Rover, McLaren and Sotheby's International Realty
  9. Moët Hennessy welcomes young artists to new headquarters
  10. Dior reinvigorates Miss Dior with latest floral romance
VIDEOS
More Videos

MORE IN Mobile
TikTok joins the ranks of social shopping
TikTok expands marketing tools, social commerce offerings
Baccarat brings new meaning to social butterflies
Louis Vuitton celebrates founder’s 200th birthday with immersive game
Twitter begins testing in-app shop feature
Snapchat, Verishop launch social shopping partnership



RECENT ARTICLES
Day’s wrap: Facebook, Moët Hennessy, Audi and Fifth Avenue Association
Audi introduces livestream automotive history tours
Facebook adjusts how it counts users for ads planning, measurement

Moët Hennessy welcomes young artists to new headquarters
Competing forces influencing retail’s future: Euromonitor
Hermès, Chanel most valuable in resale handbag market