Automotive
May 17, 2018
McLaren launches a new mobile app. Image credit: McLaren.
By Brielle Jaekel
British automaker McLaren is serving its most loyal customers with a digital investment that will keep its fans close to its brand.
{"ct":"M+YlRc2s6R05vfXbJsz0kFE5+4KYa+Bfe4RadnwchDDyPSwu0IT3BxuNo\/HfveHjLtV4kZUW524Px9yaKZtBL4W7VvkUGU6hiAUtx4yhhtbkeHuUnPZKi6zcrw1pMuVBzj7LS3n26GH7Aw2d3OohWdP2XajU5WFNwsYa\/Q7j7OKSmetCqkR541xfcv3K3MfqCO4DTKlU\/evafT+r41qe+P9+IZe9sb2EK8IXyEiojZv5v0MpMImzG2ue9yJdrbtleR5+9uoleyY+3NFhdYpHLrG6Np\/OxPsB27LAP2WqI8bwUmYZ4EkaqH3gFXAwnkIJ4OnxkKVHs97+5r5MIsqkxVL3UnXaMUbVyAfN7eKLlRPaybRZBUfFko+CyWeNKZAmn49QGxMVW39\/kidD93S\/QrSUGiRr8afgxCjc\/aUaGDQzT0k3bICCJxTChC655\/9OfBx4QVR\/Q4tK4yhr\/WQNDxFkSfw1sKTxyU2OXxGewGEfVsW\/raKunirbiMzCjSsP2gnhzltEjukh3ZVkB0L5F2cXILQ+VwdULhT0deYcE84xMczAz\/ArpwcpMmK4p\/34fA\/bHVEfLYxoQ6kE6Maob1bUyuzohHWav\/ASW0nu3H1LHqnumemA3cn0tn+dappngUo174TIQvRMtrEscal2R+4FqBK9z+pgL3bbL7osUjyGhCvs7DFy9XT1Dmac4KY\/XHuUmLXR04XTtHBst18zcjuHnecqQ61aL48qnyir6NSP3xn+3mcyWe6x79SadkdjGHH6aR15+BT3qAlyTQJdKViX19e7hlhNRkT5By8vaCRVy8Kye+Ga4ddgcHwjEGO+ODQm5LjYDED2S20\/y9VyP197EnFVPmgd5cxLCMvcSIZ9iTTAvE23oX\/BrATkPHHJZDOZYmXqJ7cath7zzyb6DRH3nfOZ9\/sJspktLUX7UueeqvRjQ4Wjr37CJZWTEYcLNqZw3b6+Hb\/Ttchz6P1z6RyA\/NAcIrZi+biFN4r9WwXO5y9xcTQq\/q4vBS7tjbLu6GjXXNvsaVwwVn0RM8w2pnu8qj8S\/KHzAo8tKjh7klqczrMexKhRE6Qtfn1KRERPynOp63PjT6C2je49isThy+1adP5veu3cJ1IUe6RS5kZ6RjBNbZL+pcdDtUvlbaU4u0yMAWQKhpvRZM4txf+EQPCAEEorvATLZjFcC6qK2PwzGsvaO4ZtHuY\/55NYJmPPvhjV80JT5t+moCfKRiUZt7zdqc9jPZPcmVwD5v3QYRlZbPUrKKyBdq5YIA6mNSE6jYs1TBCh8yKdrfVBmH01lKTvhJxdF6f0fFp+c2rxjiSP0cA\/qPAmoNn2ETvrjqGCUgzDseYtCZtsJvNKTcnonql9eIO+NighlF5Vui1oZSoZsIQwOpqOsR3W1bUThD+K2YyksFT6BxZJFPa1\/qo77mMJYiPamrnPpwdlMNEabESlBU9gYc7xS79w4vyt29JHrW+VEBfn3PDIaSQJuNvitDcv+QuazOjDcGYLmqoIeLNyQjZug65xamfqCzAkxTYRBNyOLRHDSy5SZ3UCS930j+FvWCmHcfN9sQSAUHmCUNA0UWOD\/s21qrGuXMp\/X1aKC7Vr7xl0xz3GmzVGvVR3ihBu\/TQ1\/noygmi16VKCBqrJSny4HRR\/gsqixe3vuDj0hmMFZ87WjpEeLe79eemNrrxzR+uDgyzobkbcs9xooI4gprkcBy4FGWC6L28ey3rT9DqtuW3Zk1krI\/URkflTDFh6CCskgI+049Eouwjgctt\/Ga7UkUKH51c5yCr9IQUEsun9fngl59iIEXff\/JVLLmXajIz3B03aeRVvKPu8Doe8PJSfMXhYAlNsLZzwaVH+autpjvPh\/pLdl329dFQxvvI3wFrmbrKq7LSdKMwBplL0hG2ZSrzKyZN2DsXN8L6wZGV5rPEDoOuE6MADrw8bsfbppWIs2t2Ouh0a5ziNNU0nD1ww4ZJZOqIQTxW3GU3+RBJZ2tENs8uNjkijCxW797tYDk\/Cv6vLf1O1gt3jlQejojCi43W0xcv4aJHskgPOhkUJrMNn8rUkVJ5I7MF5td2rkP0Of\/mxFr+VDJwawptwy1HJBkzRuYzMx+rrZBua5x+zDVJ9LvCGvUFCaYtCsLv0xJGOuUqbmj7lZWyuqp0tOEqipRV4nCWu65jx1kmqWYAG4u0SmzH1NI0BWEoubnCIqciF0biJaWlJmI9M9ideL\/Rq639ZIdwX\/vE3rljiMGc5rrei7O0yb\/H2v2wGgFUV5Gwpur8fcIYejZrnIJLgw21ERTeyO9KnN7PyoKx8vSt7d7wEJuX01qs+uTVC757Ohbt+0hpOyMvehVLV9nmvwXPrRcOecUkbnW5q6CT9kf7p60FBb4QlEPT1pawA64MFVeaZ1uYAVMGTq2RhvI1aIg\/5Jn+ZMunmF2PtIkv6jwkWXbDFPVl2OtQuK\/VpJCufS2sn8Fu65B4ZUWAGugaWNHbfwzZ1LmUNmeDp7gdE2yVNgrBx8amkTlqUMI19RSSS7O0Hhw3\/0xY0BMwPf7UGRSZ6r\/5ioM4SR\/eQbrRBWg5GA7w56p+AQYy84MnlBPrvdj8kEdcfPHpdIsbkOnzJaohjg2JOHlPcJVmtk77LQyEqJIvj+SYoi3v7uKw3x5bCD4XhgYWhFXdDjm1BCaIEvL6pfuAA4R7XzGbGKy9Sv+Vm\/UqnLJ9KjwuJ0q4VnxI4FLY14vXJYyv6vFLP8aR9kRE6VccxgvLxHJCM3JIs7AsAyv7gkm53ETU6nNhu77ChasPGgoF+p4GdZl5IXRChkesPykv\/EtKgIBXHjuShULl8VhgYG07wN4PZ4tjRfs6sa6ml+OiCKmwS5UR5cdgAsW1bw3QP2tkb7jnPtO6U0aFS21btpdeHdsnoNpZdTKRWzuDY+2ybYnvQUrYble1ICin4iXPirw9iW0nPxeaCbhdWw2\/sZzIcAEI2g0AjGthlaCjfAvaqW2fV8OLUFRGsRJPGrlSInGP7lHSA1O4EyzwdmvYB2m2U8vk5EytQNzcGSUy0fCjHVYKPKWpMIxSm1p7ssuVUbkvA4jG4z5srZKr5MlsE+j7Awli3F+k1+jJwkgDWb3lsc5ozjgdRK1ZZs\/GvURZfoKlYaWqkA6Nm9wtxYSZygCkFG8g\/eYaUYcGBieuD7knl4ZqUNVdrmPSeuuRuRkgyQnVIMAOnQSgn4IY7c0sXFqnd+nusnoJMXpbM5nS+d5Y5Ks4fBMVXiDTvJG1saMb1S2K\/f8oXuCl6ADMCb\/5bHJ8nzKpTrNVzj7kPViDkHBdA7twvkhKI3SSABLPlj0NfFOMQkqQO2b7uFcTVuoxDt9CFIA+waUlj1jawRzf0UYNQ6GltEILkM1y3eYmlUd3+2zU8u2AWw09hM2f7Y3YuYJN7gLTx72d0fBQjQbdl7UjaX8tmeSaNxs4+v7kSk16\/PnmTLaNxYCeuMQ1pMdEtntnqGRgkNA6e2XA\/5Hep4afKP4FlTQigjNQqa\/nl2y+uXwI3C2bRhD52hP8iNXR8MpKhKIAxK7Q9LBeNroJjwmAovqcb3rOMA2oUXnTh37qigH0gCZrTvnCxt2wzviWX2ItG0RzZc58SLJ+MsIIU1dVmeu8wf0fWO1irvgPgw\/hdKMbmjJh2bLTEcAIfNbRAbRJsoN\/0OC\/oh57nzQXlK2wCJGTHwBGqMenvNmc9IYfFVykmigQoju26tCaPNylCETAjcrGR1wIKYDa3TIvIi+lcIk41uouoXieHi2JAdd8D9qxk9xxvlkdNULsbWBTa88XcfAO\/fHZEUr6Smu2MgHhD4\/Uw5kSNFGQmZajuygHZ3btmG11Nsyv\/p6LFji1FHa4KUN+IFwDOSaM0l8XpTecQw8i51iRasNcUlga0ww1PSLgzMvIb6UAYDovmSFSHMm1Cj9fyl\/SVgg7fXluoptC1mzQzyMp7f3kvMM\/EVOhHYBQ+73zQjTEBzH62NgBMari7jWzueJNgz5DAe4owJjj9\/FrQnZye\/LTv6kom1z6qORV0WHlooxpaCnTGc3F6rs5ULBpEi1jq+uFVckjo7EB7AY0\/aRl67XJ8s5KVXyEOAd33UtEyI3SdME9BfoOysOpXvI+fwkSm+DHdu90KS2Qjo\/ijx\/rxrB2A+5obMZvPTo75ZNCnRcTMJZH41JsiZBZBrLo4j7NO1vUiUMr3Ge6zdTuaag5yDV0emiqNzL5eJGiI9pb4upL0cKtaDL7zMHCm2MpiFsFFwGgx8CvIgP\/gCyl\/G9IqZ6ia6IDWzI6XaZ1jZWdS5pYdSIXLWjvWmS90TvAgUVDYXoMLjzruW8+iRteFflryxV76J3KCTHWuI+W1kriYI6+tpu6YKIfdxdCKsvBnJhWwDg\/8MZqL9U7hfRNyGucxPkzlLV6jqk+jGOg8FqGMj7dfrtuQM5zAlgTiiXLDYTsA++PFwekMzlCce3xHGc5HMq+tVO6nOmhelMpkDRveFxcf6d+C4OEJ8vY7XjYIBDklFEY2NKHLvtJkw37feZ9xz6Mr0S6yimUgVRL\/m8bjNqgeJvwNyl0K01NPejgYuK2vjPMHOTn+t49r3Sv4KecuVU35XYPduf\/Y59BCU+GYkVopxHhJN1DcnnjNWMz+aIzNolNpN+heKdx7W2LFqrTya7RaUJ7Rwk6rVD4Eg9F58Y+oRJXlhAGOJuDwBZyOzl7tPxEtvy50\/yFMrvQktBVUbQPbmJzSBHFohP23aHyee4T04OuIivxUcnrNs+70WqIe2Qvnh1SdvsxRewBWHjnavpFcG173rBbO0BLlstCwQ0buUJGtRXujci7MNobpCm6HhmJ38vOyO0m0nSWuE\/MkT24xOUhb5VUWpZyWa4qpZZIfNRUaYVCdj5wF+FYAlfwk9S9Y8QSYoujcC9vYFwVIbf+WsXsORRJUkeZ7pVQAWmB2HlCp4zuh5Cbt6xRRTV2u7WHl3VnacfjJOrA6KVzmaq2mjwSA8t6W124xFLEGSVm9uBWRrY8jNf5C7o1hV2KunL2X58UrwKugrVeXW7cVy6IZ45X5ksbsbjXWC+gDdan4p8j8OTUZtJaIa\/9b45nI8\/JSZc\/1mMkNN5LpNXquE1zCJIf4gWZsa+s8FL7GCDReHMZ2eYCNxslcUcej0GWx+1X3AX\/IwOn4b7vAd+0ByTmj2nXJnzG0RLbAUE7VcHQCVsCHorSIbwqkmNsVgKKhEOO4Q2Xx7DHeqdiBvJ1V7AxZ0csMXY5sLlMb7IvrhwN1Xst2PJizyUXYEB4FZkiQK2JnyjFGimkJ1T555hTQ1avlopLEexsub8oRB+Mf3KDRO+fGZ1npxIWRxChRa+T2Dd5ACAOZmFxB55\/pYW9BhgsoCDgaC1roTcTBXTMYYyNnym\/i51lvORxD\/tp+7IXl32nsq0A3K8UEAwLyKfVd1ZF2iD2435zGXoNBpy50FsDdVriZ\/fm8PRQwPlcU4x5gYwBfVm83azzTHbet\/cq1TQeZU06aLWvC6loe6BqzRuhcoi9HXFWexSXlKM5sBxKGKE\/+9eiQ\/IhQz7kssW2aN+2wvIpGoVSf4ttRFUU879RvQhscM7nPIRF1Ah0dS+osXsK0Quv7M02mFC7kA4eowVIFQef6z4fAPINdWV7+MnQtpbysUYirthtz0ysueolDlvJVjrlK7T3hMrIUMvBbW02c3EfQK9T8kAawPr+27zOkDlXyAzUYmkMERv7jDQqu+B29ehmvktxICqjxOXQts2ihvL7J0MZbkh9sqpmi86JXchPMQIWbKY0Lvo6nFZICi9j0bodMVCGv5z5YYTXYZb0UBZAaS6vyHW2TAbmfTY4Bgnfl6XD8kxNJg27rJWM9iTpXHpdmAZZTi+WBzYrlxG9nFg0j4RZHFcDOb3TFIKuVMmlqRWsOiiaBvsDyiJSkj3UQawX6pH9QcE7CFSNDdd2L2TF+FEJzGVb3O4LAVdqAuXwxshOHgpb7tef7HMDQSjEiDZgL4AXLa\/\/SQU\/qloGpACDvQqKfXoFUHrePPeWvNVlILH6vEpilz\/wm8QBrPEUTi5etqxetm1DE9\/IfMybNodSePNRb2iXGvpMP41NQuL6uBEpAz5PLgLHnLUnYWz2i\/HD+QoxHWV9s66ccpDsF1zJkojoxxZtRN64EzdvgmIXBX\/Qv1Bw44likwUvYBWaD+SwuaP8h5uH7fsJl6wvGItrM20uwTN3Y8\/LwB50d22KchCeQeZp\/UTpaGvQU07+ikkcSIgNmS90YrBDQQtc=","iv":"bbe07e43952ee7b796fc347d3f8d27a1","s":"782d8f3f0082301f"}
Share your thoughts. Click here