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Out of home

McLaren pairs product with experience for P1 GTR drivers

October 27, 2015

McLaren P1 GTR McLaren P1 GTR

 

By Forrest Cardamenis

British automaker McLaren is focusing on experience and exclusivity with the P1 GTR Driver Programme.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
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