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April 11, 2026
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Marketing

Measuring consumer sentiment can help brands avoid controversy, crises

April 10, 2018

One of the most-talked about designs from Maria Grazia Chiuri's first collection for Dior, spring 2017, was the "We Should All Be Feminists" T-shirt. Image credit: Kamdora Predicting what negative things consumers will react to is difficult but essential. Image credit: Kamdora

 

By Danny Parisi

NEW YORK - In a time when social media allows customers to voice their criticisms of brands' decisions at any time, navigating through those crises becomes easier while bringing on new challenges.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  5. Louis Vuitton announces Regeneration 2030
  6. Gigi Hadid fronts new leather goods campaign from Miu Miu
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. De Beers supports Desert Diamonds with bridal addition
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. Global deliveries take 15pc hit at Porsche in Q1
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