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Feb. 28, 2026
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Marketing

Measuring consumer sentiment can help brands avoid controversy, crises

April 10, 2018

One of the most-talked about designs from Maria Grazia Chiuri's first collection for Dior, spring 2017, was the "We Should All Be Feminists" T-shirt. Image credit: Kamdora Predicting what negative things consumers will react to is difficult but essential. Image credit: Kamdora

 

By Danny Parisi

NEW YORK - In a time when social media allows customers to voice their criticisms of brands' decisions at any time, navigating through those crises becomes easier while bringing on new challenges.

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