Marketing
April 10, 2018
Predicting what negative things consumers will react to is difficult but essential. Image credit: Kamdora
By Danny Parisi
NEW YORK - In a time when social media allows customers to voice their criticisms of brands' decisions at any time, navigating through those crises becomes easier while bringing on new challenges.
{"ct":"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","iv":"d06cfd831a2c6992e60116f7aec28e88","s":"ca42125cbf584c62"}
Share your thoughts. Click here