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Jan. 17, 2026
  1. LVMH Watch Week 2026 comes to Milan
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  3. Louis Vuitton marks monogram anniversary with NYC pop-up
  4. Diesel confirms next CEO
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  6. Bugatti, Lego Group release two new models
  7. Estée Lauder adds actress Daisy Edgar-Jones to ambassador network
  8. Rolex Testimonees grace brand-first docuseries
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Automotive

Mercedes-Benz casts ‘Riverdale’ star in CLE campaign

July 7, 2023

Revealing the new CLE Coupé and Cabriolet to the world via an unboxing video, a popular internet trend, the German automaker is tapping Riverdale star Madelaine Petsch and her famous friends in a social-driven campaign. Image credit: Mercedes-Benz Revealing the new CLE Coupé and Cabriolet to the world via an unboxing video, the brand is tapping Riverdale star Madelaine Petsch and her famous friends in a social-driven campaign. Image credit: Mercedes-Benz

 

By Emily Iris Degn

German automaker Mercedes-Benz is letting the youth lead the way for a new series.

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  1. LVMH Watch Week 2026 comes to Milan
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  3. Louis Vuitton marks monogram anniversary with NYC pop-up
  4. Diesel confirms next CEO
  5. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  6. Bugatti, Lego Group release two new models
  7. Estée Lauder adds actress Daisy Edgar-Jones to ambassador network
  8. Rolex Testimonees grace brand-first docuseries
  9. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
  10. Mytheresa parent switches up senior leadership team
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