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March 20, 2026
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Automotive

Mercedes-Benz casts ‘Riverdale’ star in CLE campaign

July 7, 2023

Revealing the new CLE Coupé and Cabriolet to the world via an unboxing video, a popular internet trend, the German automaker is tapping Riverdale star Madelaine Petsch and her famous friends in a social-driven campaign. Image credit: Mercedes-Benz Revealing the new CLE Coupé and Cabriolet to the world via an unboxing video, the brand is tapping Riverdale star Madelaine Petsch and her famous friends in a social-driven campaign. Image credit: Mercedes-Benz

 

By Emily Iris Degn

German automaker Mercedes-Benz is letting the youth lead the way for a new series.

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  1. Marriott’s Luxury Group launches artist residency program
  2. Puig appoints new CEO
  3. Park Hyatt crosses into London’s residential market
  4. Sephora teams with F1 Academy
  5. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  6. Loewe presents creative directors’ debut collection at Bergdorf Goodman
  7. Lamborghini launches exclusive activation in Fortnite
  8. Saks Global draws additional funds from $1.75B bankruptcy financing package
  9. Nespresso turns to pop star to lead next campaign
  10. Dior stages South Coast Plaza pop-up
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