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Dec. 10, 2023
  1. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  2. Nordic nations setting luxury trends of tomorrow
  3. Vestiaire Collective cofounder named head of ReSee
  4. Pradasphere II returns after nearly 10 years
  5. Balmain powers AI sneaker partnership
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  7. Luxury Living Group unveils branded community featuring Bentley Home
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  10. Longtime CEO of Lanvin Group steps down
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Automotive

Mercedes-Benz casts ‘Riverdale’ star in CLE campaign

July 7, 2023

Revealing the new CLE Coupé and Cabriolet to the world via an unboxing video, a popular internet trend, the German automaker is tapping Riverdale star Madelaine Petsch and her famous friends in a social-driven campaign. Image credit: Mercedes-Benz Revealing the new CLE Coupé and Cabriolet to the world via an unboxing video, the brand is tapping Riverdale star Madelaine Petsch and her famous friends in a social-driven campaign. Image credit: Mercedes-Benz

 

By Emily Iris Degn

German automaker Mercedes-Benz is letting the youth lead the way for a new series.

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  1. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  2. Nordic nations setting luxury trends of tomorrow
  3. Vestiaire Collective cofounder named head of ReSee
  4. Pradasphere II returns after nearly 10 years
  5. Balmain powers AI sneaker partnership
  6. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  7. Luxury Living Group unveils branded community featuring Bentley Home
  8. Luxury brands turn to experiences to fulfill consumers’ desire for exclusivity
  9. Don Julio creates ode to Mexico with Miami exhibition
  10. Longtime CEO of Lanvin Group steps down
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