Luxury Daily
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May 11, 2024
  1. Lexus expands partnership with World Surf League
  2. IWC Schaffhausen opens new flagship on Madison Avenue
  3. BEV sales up 28pc at BMW Group
  4. Luxury Unfiltered: Are luxury brands becoming complacent?
  5. Luxury jewelry company Roberto Coin Inc. sold to Watches of Switzerland for $130M
  6. LVMH reveals torch relay program for Paris 2024
  7. Buccellati hosts retrospective exhibition during Venice Biennale
  8. Launching new colorways, Kohler casts light on heritage hues
  9. How will the ban of noncompete clauses impact the fashion industry?
  10. Quarterly revenues dip 44pc at Wheels Up
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Automotive

Mercedes-Benz casts ‘Riverdale’ star in CLE campaign

July 7, 2023

Revealing the new CLE Coupé and Cabriolet to the world via an unboxing video, a popular internet trend, the German automaker is tapping Riverdale star Madelaine Petsch and her famous friends in a social-driven campaign. Image credit: Mercedes-Benz Revealing the new CLE Coupé and Cabriolet to the world via an unboxing video, the brand is tapping Riverdale star Madelaine Petsch and her famous friends in a social-driven campaign. Image credit: Mercedes-Benz

 

By Emily Iris Degn

German automaker Mercedes-Benz is letting the youth lead the way for a new series.

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  1. Lexus expands partnership with World Surf League
  2. IWC Schaffhausen opens new flagship on Madison Avenue
  3. BEV sales up 28pc at BMW Group
  4. Luxury Unfiltered: Are luxury brands becoming complacent?
  5. Luxury jewelry company Roberto Coin Inc. sold to Watches of Switzerland for $130M
  6. LVMH reveals torch relay program for Paris 2024
  7. Buccellati hosts retrospective exhibition during Venice Biennale
  8. Launching new colorways, Kohler casts light on heritage hues
  9. How will the ban of noncompete clauses impact the fashion industry?
  10. Quarterly revenues dip 44pc at Wheels Up
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