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Events/causes

Mercedes-Benz chooses social-action charities for anniversary celebration

July 7, 2011

The very first Mercedes model was driven 125 years ago

 

By Kayla Hutzler

mercedes-leukemia-185German automaker Mercedes-Benz is highlighting the company's 125-year anniversary by partnering with local charities and organizations to accomplish an ultimate goal of 125 social actions.

The automaker partnered with New City Kids, volunteering time and donating money to benefit children in Jersey City, NJ. However, the jury is out on the concept of 125 acts of charity to mark a brand anniversary, according to one expert.

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