Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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RHeVmOjcpl2\/NRVmvLIN1iPLbeZC\/RhTCiW5h3UD\/+lW7Ev9pVrorekOLDIWQQjM2u78hBsiQ2VqaKmjTTMpOupoil4lrVrYV1e9C48QvhfC39WUF7gJv6PSN\/OgFU9GxG5CwujKhatYIsH0wgMriMiyYbp260qW6j7eQyKXuYwZfMG7C1I5dWYPWPgge5X0\/PHqlmlm7CKHUlSRu8G68b53Xu\/ALfTMLiNKVoa\/r1HBBFNOsr1+48Dsud+bMvFTgE9DLO0E9wy7Y3\/lg324JHFQ+fQpKZfzaozpOenliXfSLB4mI4QxbXx2CRPFWBS1bMdawl1GbtEq9kK4Sr2q0WD\/BuOdAy\/+Lg1pWFVeY\/IlYI8+\/tDM\/LObbHsD2ZmQzKQ4nK1\/zJAy5VOVrzP7uBQWgkcuuXpxzxyGdMv3Cgtj+kK8zpshM4bPmU4pdqW5nvlW0ZUUcF1DnISlJJ5LKybH5tzJ+om4UlOMNsu6J9828z3gk\/3zcK01TkkZuLVrKG2r6v+\/bWsGVy8GwUlJEtYseOr+SrQbdbN0AvDq5g7MBQDAFNn+xe6Ofh\/LTmuykx+rUfBc4IG\/7rtTkiSXAEGMiJwvyHhojkigiiz5GmmJJloyAH3Zw8mZa+hs\/d03YIfljmOB2uZMkOzBVzlfLx3KMBPcZK6IRvSApcK2KU+ODwKEx3G37oiUILpd4zEsRx7xCgyKhsUlSP5oqn4MvstdpMlK3s5FK6hEScGiDJnCbK9jmAvAdDkojRsdWoOR1Lcwk6eoDhQI0kfwsuRWeqwLVH3xYe03jEBH6a\/RmNtZB5dgicj7egqyat9ytbVLU\/tOWr+iwKa\/YtL+dfBZNlP6oY3Vdpy5xumxHx2xmeyy8oMfbq9WRCkL7SCooRCVF\/94OL4aNMuL87TGjawBGx\/mUJnkPDBaA1ME\/YP+vZ\/ClwMbCk7abPbt4BbNn3uFAEsADHnYJoR693svKD8bImzzvM1GzTgj9UtVagM+T6NUnfY8yWwpJq6B6WtNQPn8qYB2PtCvbOQs2EdtjLW9oPRaZ44OvE04C3lRb30Ug1YHRE3pQSE2SN+M6wYJ6QCb6WXbnbSBktf3xykzd+WGd+ygMTnBz3j28IPSbLDwVlG9rIsyBQM6p6ym\/OFz7lHGHy4a82pOqXbwDL5bS+eyykqMafgWdDmUKwqBqyag1W4XBfaQaJZ1SeEAvZOvB1OI3UdPySqTvK\/E2cPzZDLuxBKq9laNsdq4elAaXxLI3Da7F4itDGwIwE8t4150bScRxI2gz7NftLoOqf3XbBXPjD2tZF4DQCYQHClgzY84lrXGTEuSs96YqjtFly5L9Ae9yBRYmMD8Pq2mb+9R3SPlimH092CJ\/wRNLoAfxpknBATRfZUcMi0kt67G0nR\/lcH01TBuxinGCds2yoM+L4pVLCsA8z0uL8pPxNr+Kh5+RHyfXToi+TZ\/k3cXkhbKBPBhPJSdKkjRCqFY1AkRpDThh6bQU9HNqQty93lDpTevA\/7h0hinFijmSoiYzn4cikFopeQD6Rkmu5VEMTCHmXY8a7EM0mGWD9EFI6ykAN2MymZRNcmYpNBORXs0TPNSQrumD8Xv+oCfaC\/MQmGBalaGzWilJH0HM9jTFRZZiZx8UKL2S192Mys1OYnTLbHATmtv1jGzAOh1vQav5k87s2777Xd006q3UZ0V90zQtH\/\/3XIiBoFq\/mez4YPZWqQpU6gHEjSIgwGtSvOc6vc2dedJaJKWWqg4TAQvfHD6Uj\/vK0VWj76cV7tcT0qco076WIivWcaBL1+PffJgjtjJ8wbqJOl6Em830JBgEd52mFS3J1J0j+iVohIdreWd8K\/N4lvOxTEAqZnrleBIVtsVGAENFlskvGOccpEdS\/kDG3w08cFKqx9Qt+UyQYv9Vmc7RLNKpDD5GysnQaz1radaA820\/pS+ebN3CVG5+itfOALf625rNbdXH4HjrhL1G81NTV66BipZe12n2nTDApy7ajfWWEYndJRzCG0CoLXYJE4nFoI82cQBv6TopVmVKPo5PkxJWGEfI4acjLOHYDbWyrTYbfGJfFgIXQCFwah2KBGsdq3zxoxkWUObbLDLXte1HrY5ggXWg5kg63kyAnhYxkM1lKJSba7Y7qyOIQbESc1Hl1TeIjzp\/QbNtI7EWvn\/XhT\/C3oME62YShWq3ndyKkEvjQnhcBpQ7MD\/A1QJiw+LNwnXI1im51bxwby1wUz7B5MTdpEmVF4No+N+5oxntdKd25KvqgfgCpA4Kbjjvc\/iO\/bKAbdvBcD5ekViRYY4XS8odX4pbP24htoMXPN6YAl+ZExse36eonWwiFrHkozUh2Ra3OoHVHAIDclOXsxVTECL5lqiD6bsMSqD2GBbVJHMMQWZ7s6hNz+mWLH7fp9crPINTtgDI5nCu35xaUVh\/kQ9eWuH4nb\/CRvW2yY0sNGeqzPcbef9lGjDRejNzmuirg1nAtaqgbtDbWRM1qsx6pURdrC7QXeneE+\/B9s+n21t0AaTSHVKzMdYYsLfilvn3o2bqQ9vmOg765r\/5I3FW1UMNqXJ454OYYg2l3MEglCiJKatZK3j9e3ynPYrrT4Ha3xR6+tJzc0tIZHnYQLz0InNRcVO57z4yUiZonRm727S1j9eRk+mk3QQYkgj\/gcE1Dr72IaJCD6KB\/870lzlAxE8YAxom3Da7Fvv7Xlum6QBnILLzm2Z8gbR6iOxsFu7aOt1SU5Bjcs6GOC3WTWY3aLVH62cPoO14o1YqH5eIM3sSm3xh5Ers+HqoMwOSaWmXzhejFsdGfkd\/F8E9piOp6hA9ockJprr3YmNH7VRDX4yy6d\/7USkD+DqtZ895cITSoXOcJ4Oc+Qcecdbo3PbmdJ9lErkXRNlkvhAZR6Xa88pebJZe9GBNC2UPzLoCvilgYznkRnOhHVGyXKAx3nIO\/kwLFySniN7EVDpWw6V3M\/n492ObkwHdYSsU85XOvN\/\/vTR6Z0rZFG9gXignZLoVTs8I4ieZSyhVTdtxj4nv36rtKxxlVY6Fq33eM8b4IbZ0\/D2svvOnu8I6w1utmzcwyXIj8cU+rIP5OB+fNFuN9rj52o2ar4v4qxLHk6wskauYM8ugMI7jPqTw0ygWK\/UTZQ7uyRcoF4UMf\/A191EAhhdUpoScAND0cSByYn4Ep90ghXKLQQlrQsjlZiAIC9qobNVIix8KVf6H8T6fvH2QBOwsGGp\/V97c29iSL07fh01wu2whadX+EG77H6JzChzGWTANb3QUQn1nxPqh0yG6hQtTPO5ASaThNNUQsm6PaAY6EdMRsbTKJa26+MUONJ9yWDVXmzgkzD8HknAWf8GQsFVoviMODhJgXFmdKRhr9xSMrHczvkxozpn5FwRWD81Tmf03cnBJwmp5m4YF5KclsHJMkSBbgOajp4jKrYl5lYiB0sFc7bzylpMQaYWCw6qAVkPMhvM6EtDDBRDFVZ4mugEzkbECfxbO2QTH7nxK1vncRHVdcfu\/Xo9Ya0CovH0oe53UMsV9r5lRG0Ig0+GW6YON4UrMMdsNYgRSnjk9FN8geH4nly5QQVvbSLGjlJaZIBDr\/tjUET5ncpqJe1goieUTOoXfALl6RkBJ7\/HGqSpraC8TZ9Adin8aGI0\/mBd6FUxcwLu7w2PEpXORfCget1j5o7snFwxu9kLhAp1yAWMOvqSqY7LAHhnAC+eyQjT1ycZ7dLVE3j0tMckdwS26Rt4E0bhhNKaadpKhN62NVVeliVwd1fybqbGmqfpuXJJV+CBoU8XX+64Bi5el\/k6TJjYdtn6JJi11Y1T99jBaaGmzcFASwK1P5ctF6JrYIwWRbSsyxHPzQlrzMykLutN9KwCDwG4oAoZmHmugHL6yRUtmHwa2WxD\/5v+crzYA60fpUvGI8v6Bt0\/X22HeR92qRHRl64v9mVCGZrx5pjvjg+xbel3hAukg2XQHLOTpYXjtq3BHRgsihy4Tqlp8MeOHxoPR78IzzHR4HjuYeaKVGg7aGD+OBPTJlnFPqJzz0cc9ukhrWaA1KCMRt4pygVOQmZ0OVtrfhyDcNDYpeFe67GCMruQ+0Tmx4LB\/U1dFsYk6LUNWfN73ZQqEhUupke15PC0FkY\/m1TY1VKs4RPB5bHbjnZCqGvEf4RC2Jl9hdOXLOuIll4SUE7WB2GKmsB+EFVCOtuKP4231i2SvaYsiiSxLYu8C3+OF9QmeDj6PWcAdTZN7IXGB0iZpjYiNZ2VDIq+GLTScobzgMGsePTjEhQahzlA60wKc5tRr++avPQiw5553gtuOon+EiV+QLNQImGtNI5MtWz+Ab4R\/k9lziu69JV8eUG2R8rW9uMwxhfTLM7j0WZD10yt37bpxL7t1obRnc1\/2ZuHJWTwVAJakjKxlQqgHGdgOyN1StRdQfFNX4iSimwquCqrUQruoCyr20AXwPUiVDT7d45VgsK+1xac3BSJ8eg\/cRREau2A1PaSRIi\/cMryNxlcgYWGe\/jW16F7ma5BX77RH11UcQb03BJ9a4a10y8YZDJbsNc4LltW+6V8OCvpx0E4EmQF+V9Bbe0\/TqSEChC2WnCTZJASdbd9FRno6ePesdZZMfUhTjgnCdEgV5pkApLtB7jQjLHZL2wWVAVa4dc+wyIsCRd0Y0uca\/jBGFSmvKhpYIBNWeGNAf\/ol1xDth\/2NL\/V5uNCXwesnqBtEt82cZkFJ\/K\/bq3cENsyN5VfOhkr\/AxIsqoef9NTUOVXJ+7JRB5BWw==","iv":"9d44c5e120ee65aba8f956f9f6f41543","s":"2bbca3678b0748a0"}
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