Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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","iv":"98a28bcc7aaef5efdce5e33caf3e0b02","s":"8950d37455aca6d6"}
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