Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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","iv":"d97c123df7e43f83d6de8b571ff644f1","s":"939b849c5cf87834"}
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