Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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","iv":"297c09c626cacd74764ec350436f5cf4","s":"fb7ea7c62053877e"}
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