Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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","iv":"6a5e752648825631590fbabb1d7b9b3b","s":"bc6da781572f2435"}
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