Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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","iv":"ffdae6a2e44a22f8a4dd13616aacfada","s":"d5dd40727c78b32b"}
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