Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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","iv":"94bf0e98b5f564a5902c2bea1e226cc0","s":"119bf888366d6f0c"}
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