Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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","iv":"ad75167e8524fa57aa6cecbd7b372724","s":"d39fb2dd715f6400"}
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