Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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","iv":"6b657f608c03da574aeff56491d0597f","s":"edfe103d0d43f5fa"}
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