Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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","iv":"481a9364adb576d898c7528c951dba7c","s":"a960b7de469192f3"}
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