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June 1, 2023
  1. Young Chinese consumers embrace positive future outlook
  2. Valentino takes trip with textiles for 'Escape 2023' collection
  3. Rolex celebrates 70 years of Giraglia
  4. Capri Holdings, LVMH, Fendi, Bugatti and Natural Diamond Council
  5. Of 10-point scale, luxury brands average 2.99 score on 2023 Circular Fashion Index: Kearney
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  9. Day's wrap: Capri Holdings, LVMH, Fendi, Bugatti and Natural Diamond Council
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Automotive

Mercedes-Benz goes global with conscious campaign for ‘Avatar’ sequel

November 21, 2022

Mercedes Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz

 

By Amirah Keaton

German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.

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  1. Young Chinese consumers embrace positive future outlook
  2. Valentino takes trip with textiles for 'Escape 2023' collection
  3. Rolex celebrates 70 years of Giraglia
  4. Capri Holdings, LVMH, Fendi, Bugatti and Natural Diamond Council
  5. Of 10-point scale, luxury brands average 2.99 score on 2023 Circular Fashion Index: Kearney
  6. Highsnobiety's Haein Dorin: Luxury Woman to Watch 2023
  7. LVMH's 'Heristoria' concept goes physical with first-time vintage showcase
  8. Consumers in APAC shifting toward sustainable, local luxury brands: report
  9. Day's wrap: Capri Holdings, LVMH, Fendi, Bugatti and Natural Diamond Council
  10. Farfetch shuffles leadership at New Guards Group
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