Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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","iv":"51aa05ed64c4a73abd7c5c4562cd3d6c","s":"b55b46a61213d20c"}
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