Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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","iv":"0660549d5a939b5d485734b84a516e5b","s":"713a660ddfea3f21"}
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