Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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","iv":"e2aca6ef191432b0ef73d5ee20d0480a","s":"a29597204c810c85"}
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