Automotive
November 21, 2022
Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz
By Amirah Keaton
German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.
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","iv":"266fd29f305177efac5ecbec88a01dc4","s":"cad950e4da7b4906"}
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