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Sep. 7, 2024
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Automotive

Mercedes-Benz goes global with conscious campaign for ‘Avatar’ sequel

November 21, 2022

Mercedes Mercedes-Benz’s “Vision AVTR” concept vehicle, inspired by 20th Century Studios' upcoming film release, anchors a sustainable marketing effort. Image courtesy of Mercedes-Benz

 

By Amirah Keaton

German automaker Mercedes-Benz is doubling down on corporate ESG messaging, using a modern sponsorship to signal its sustainable values.

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  1. Off the Cuff: A Q&A with Stuart Weitzman's Kaisy Mae O’Reilly
  2. Luxury Unfiltered: The real reason luxury brands fail
  3. Selfridges publishes second edition of The Yellow Mag
  4. Auberge Resorts, Mercedes-Benz launch fall concert series
  5. Lamborghini crafts limited-edition stroller with UK's Silver Cross
  6. British Fashion Council scales City Wide Celebration events
  7. Chopard welcomes Bella Hadid as global ambassador
  8. Supermodel Naomi Campbell spearheads design at Hugo Boss
  9. Emirates develops new fragrances for first, business class flyers
  10. Lexus signs first-ever surf ambassador
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