Mobile
October 24, 2014
Still from Build your own GLA video
By Joe McCarthy
Mercedes-Benz USA is continuing to mine Instagram in creative ways with a maze-like "Build your own GLA" campaign.
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","iv":"325f687a540cc2a93cd41f8f21f853bb","s":"db821f4b9aa5ee98"}
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