Mobile
October 24, 2014
Still from Build your own GLA video
By Joe McCarthy
Mercedes-Benz USA is continuing to mine Instagram in creative ways with a maze-like "Build your own GLA" campaign.
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","iv":"657e0122db612f01b2cded5422882132","s":"2969c908dc9f6323"}
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