Mobile
October 24, 2014
Still from Build your own GLA video
By Joe McCarthy
Mercedes-Benz USA is continuing to mine Instagram in creative ways with a maze-like "Build your own GLA" campaign.
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","iv":"66fde13949a22e6232ce3df5ad59bd53","s":"3548c38c46c0cf98"}
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