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Jan. 17, 2026
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Automotive

Mercedes-Benz lets drivers emulate racing pros via new lifestyle lineup

March 6, 2023

The experience programs feature models from across all Mercedes-Benz' ranges. Image credit: Mercedes-Benz The experience programs feature models from across all Mercedes-Benz ranges. Image credit: Mercedes-Benz

 

By Luxury Daily News Service

German automaker Mercedes-Benz is letting car enthusiasts take the wheel of the brand’s latest models while placing racing champions in the passenger seat.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Rolex Testimonees grace brand-first docuseries
  8. Richemont reports strong holiday quarter, sales up 11pc
  9. Marriott’s Luxury Group signs on as partner of US SailGP Team
  10. Dior goes for gold with flashy J'adore campaign
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