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Mercedes-Benz partners with Austrian hotels to target traveling families

July 27, 2015

Mercedes-Benz V-Class in Austria Mercedes-Benz V-Class in Austria

 

By Kay Sorin

German automaker Mercedes-Benz is promoting its V-Class series by partnering with hotels in the Salzburg region of Austria to offer consumers a test drive during their vacation.

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  1. Audemars Piguet pop-up exhibition opens in Shanghai
  2. Air France reinvents beachfront pop-up at Cannes Film Festival
  3. Mytheresa owner LuxExperience sees 3pc quarterly net sales bump
  4. Richemont closes fiscal year with 4pc sales increase
  5. Burberry posts 17pc revenue drop in 2024
  6. Mercedes-AMG unveils collaboration with art collective MSCHF
  7. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  8. Indirect coverage delivers 77pc of brand ambassador value: Launchmetrics
  9. Chanel continues support for women directors with upcoming Tribeca Festival talk
  10. Louis Vuitton revives Michelin-starred restaurant in Saint-Tropez
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