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Mercedes-Benz rejuvenates promotional outreach via branded blog

March 4, 2011

 

By Elizabeth Zelesny

Mercedes-Benz Reporter updates consumers on latest news and eventsMercedes-Benz is targeting young, affluent consumers and bolstering its social media strategy with an online blog featuring a brand enthusiast.

The Mercedes-Benz Reporter invites consumers to explore the automaker’s products by offering exciting content. While he reported with a focus on the Mercedes-Benz SLS and AMG in the past, brand enthusiast Matthew K. will bring consumers all news and events from the automaker.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  10. Porsche targets Gen Z audience with FaZe Clan partnership
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