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Internet

Mercedes-Benz rejuvenates promotional outreach via branded blog

March 4, 2011

 

By Elizabeth Zelesny

Mercedes-Benz Reporter updates consumers on latest news and eventsMercedes-Benz is targeting young, affluent consumers and bolstering its social media strategy with an online blog featuring a brand enthusiast.

The Mercedes-Benz Reporter invites consumers to explore the automaker’s products by offering exciting content. While he reported with a focus on the Mercedes-Benz SLS and AMG in the past, brand enthusiast Matthew K. will bring consumers all news and events from the automaker.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  4. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  5. Dior, Rizzoli to release book on Lady Art project
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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  9. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  10. Dior builds five-story statement flagship in Beijing
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