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Automotive

Mercedes-Benz sponsors fashionable approach to sustainable future

February 24, 2025

Partnering with British Vogue, the brand follows fashion editor Julia Hobbs on a road trip through the South of France in the all-electric Mercedes-Benz EQS in the latest installment of its "Here's the Key" video series. Image credit: Mercedes-Benz

 

By Amirah Keaton

By way of a strategic branded content push, German automaker Mercedes-Benz is reinforcing its commitment to sustainable craftsmanship.

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  1. David Yurman selects finalists for inaugural $50K design grant
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  3. Armani faces $4M fine from Italian Competition Authority
  4. Qatar Airways, Art Basel kick off partnership in Doha
  5. Aston Martin loops Breitling in as global watch partner
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. Champagne Telmont earns Regenerative Organic certification
  9. What real-time branding means for luxury brands
  10. Top 10 luxury branding efforts of Q2
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