Watches and jewelry
February 24, 2025
Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London
By Amirah Keaton
Diamond company De Beers Group is refining the image of its flagship label.
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","iv":"cb9515b27d762dccb27c7b4b16f7ec95","s":"bf55c2306c4a8ccd"}
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