Watches and jewelry
February 24, 2025
Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London
By Amirah Keaton
Diamond company De Beers Group is refining the image of its flagship label.
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","iv":"379e5de8e508eb02adee5957acd98347","s":"dc5e30845edd3d56"}
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