Watches and jewelry
February 24, 2025
Shot by British photographer Oliver Hadlee Pearch, British supermodel Adwoa Aboah fronts the campaign. Image credit: De Beers London
By Amirah Keaton
Diamond company De Beers Group is refining the image of its flagship label.
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","iv":"90a3830a2e813834152f8fe99510d8ee","s":"b0f5c96b4ff729a6"}
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