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Mercedes-Benz targets AutoTrader shoppers with mobile ad campaign

April 20, 2010

 

By Dan Butcher

7823Luxury automaker Mercedes-Benz is sponsoring automotive marketplace AutoTrader.com’s new mobile Web site to influence affluent consumers' purchase decisions.

AutoTrader.com’s mobile automotive marketplace features a mobile shopping experience that delivers to car shoppers the functions and services surveyed consumers said that they want when shopping for a car via a mobile device. The company tapped Tigerspike for the creation of the mobile platform.

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