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Mercedes-Benz uses Facebook data to personally connect with consumers

July 29, 2011

The Mercedes-Benz C-Class Coupe

 

By Kayla Hutzler

Mercedes-Benz is engaging consumers with a new Facebook application that features the German automaker's new C-Class coupe and integrates users' friends into the playing field.

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  1. France welcomes first Case Loewe location
  2. Versace announces exit of Dario Vitale as creative director
  3. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  4. Chopard, Boss, Lancôme front AR experience from Snapchat
  5. Vhernier enters Asia with new store concept
  6. New film from Moncler marks return to Winter Olympics
  7. Hyatt names global lead for luxury brands
  8. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  9. Sephora highlights the integral presence of Black beauty
  10. Prada places actors, activists at heart of 'Re-Nylon'
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