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Mercedes-Benz uses Facebook data to personally connect with consumers

July 29, 2011

The Mercedes-Benz C-Class Coupe

 

By Kayla Hutzler

Mercedes-Benz is engaging consumers with a new Facebook application that features the German automaker's new C-Class coupe and integrates users' friends into the playing field.

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  1. Day’s wrap: Gucci, Cartier, Burberry, Mulberry, Harrods and Etro
  2. Gucci issues love letter to New York with ‘Blondie’
  3. Register now for free event: Women in Luxury 2022 eConference
  4. Brands underestimate when consumers will jump ship after poor CX: report
  5. Gucci partners with health platform on tech-enabled ring
  6. Cartier taps Austin Butler as brand ambassador
  7. Day's wrap: Chanel, Valentino, Zendaya, Saks, Christie’s and Four Seasons
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. China’s secondhand luxury market deserves far more attention
  10. Gucci, Cartier, Burberry, Mulberry, Harrods and Etro
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