Marketing
October 5, 2018
Mercedes-Benz scored higher than any other brand by the report's metric. Image credit: Mercedes-Benz
By Sarah Ramirez
German automakers Mercedes-Benz and BMW are the most valuable luxury houses in Interbrand's Best Global Brands 2018 report, while Gucci and Louis Vuitton are among the fastest-growing companies overall.
{"ct":"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","iv":"2cefdd818bcbd9421a95d3e0bd85443a","s":"b0227ad934992503"}
Share your thoughts. Click here