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Mobile

Mercedes increases mobile traffic 170pc over one year

October 22, 2012

 

Luxury automaker Mercedes-Benz USA has seen an uptick in mobile traffic over the past year and recently enhanced its mobile site to better reach and engage affluent consumers.

The company partnered with Usablenet to help develop its mobile-optimized site. Mercedes believes that the new mobile site will be an effective way for the company to communicate brand and product attributes to its customers.

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