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Sep. 16, 2019
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Automotive

Mercedes inspires girls to be anything they want

May 22, 2019

Mercedes will gift thousands of girls in first grade a toy replica of the car driven by the first woman to win the Grand Prix

 

By Staff reports

German automaker Mercedes-Benz is hoping to break gender stereotypes with a new toy car in partnership with iconic toymaker Mattel.

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  1. Luxury hotels can leverage social clout to attract young affluents
  2. Gucci commits to carbon neutrality across supply chain
  3. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  4. True omnichannel shopping experiences still years away: BRP
  5. Dolce & Gabbana shares contemporary image of a king among men
  6. Angelina Jolie opens home for Guerlain fragrance spot
  7. McLaren moves North American head office amid market growth
  8. Lanvin extends New York presence downtown with SoHo store
  9. Neiman Marcus is Luxury Daily's 2015 Luxury Retailer of the Year
  10. BMW merges with consumer lifestyles for new 3 Series film
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