Luxury Daily
World’s leading luxury business publication
June 18, 2019
  1. Brands fail to consistently improve customer experiences: Forrester
  2. Prime London real estate dominated by Chinese, US buyers
  3. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  4. Day's wrap: Chanel, Sotheby's, Bottega Veneta, Pat McGrath Labs, Secoo and DFS
  5. Tech-augmented hospitality offers more seamless, relevant experiences
  6. Porsche pushes consumers to disconnect through driving
  7. Day's wrap: Farfetch, Bentley, Neiman Marcus, Gucci and Tamara Mellon
  8. Secoo hires former LVMH marketing exec
  9. Bulgari incorporates Italian movie motifs into latest collection
  10. Transcript of Luxury Daily auto webinar: Expect more disruption as outlook challenges
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Mercedes inspires girls to be anything they want

May 22, 2019

Mercedes will gift thousands of girls in first grade a toy replica of the car driven by the first woman to win the Grand Prix

 

By Staff reports

German automaker Mercedes-Benz is hoping to break gender stereotypes with a new toy car in partnership with iconic toymaker Mattel.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Brands fail to consistently improve customer experiences: Forrester
  2. Prime London real estate dominated by Chinese, US buyers
  3. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  4. Day's wrap: Chanel, Sotheby's, Bottega Veneta, Pat McGrath Labs, Secoo and DFS
  5. Tech-augmented hospitality offers more seamless, relevant experiences
  6. Porsche pushes consumers to disconnect through driving
  7. Day's wrap: Farfetch, Bentley, Neiman Marcus, Gucci and Tamara Mellon
  8. Secoo hires former LVMH marketing exec
  9. Bulgari incorporates Italian movie motifs into latest collection
  10. Transcript of Luxury Daily auto webinar: Expect more disruption as outlook challenges
VIDEOS
More Videos

MORE IN Automotive
Bentley hires former Cadillac, Chevrolet exec to head marketing
Porsche pushes consumers to disconnect through driving
Transcript of Luxury Daily auto webinar: Expect more disruption as outlook challenges
Sustainability, SUVs shake up luxury automakers, force creativity
Lexus cooks up culinary experiences with event sponsorship
Lexus returns to US Open for 13th year with special experiences



RECENT ARTICLES
Day’s wrap: Farfetch, Bentley, Neiman Marcus, Gucci and Tamara Mellon
Tamara Mellon plans brand investments after $50M Series C
Neiman Marcus courts Chinese travelers with Alipay alliance

Farfetch looks towards blockchain for “frictionless ecommerce”
Bentley hires former Cadillac, Chevrolet exec to head marketing
Gucci campaigns for its timepieces in political-themed ads