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Automotive

Mercedes lets consumers watch their vehicle being created in real-time

August 31, 2017

Mercedes-Benz's Digital Anticipation feature creates a personal connection between customer and car. Image credit: Mercedes-Benz

 

By Danny Parisi

German automaker Mercedes-Benz is making purchasing a vehicle an even more personal affair with the launch of a new service that lets customers watch their model being built in real-time.

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  1. Marriott’s Luxury Group launches artist residency program
  2. Patrón teams up with filmmaker Guillermo del Toro
  3. MCM begins year-long 50th anniversary celebration
  4. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  5. Richard Mille signs title partnership with Superyacht Cup Palma
  6. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  7. Puig appoints new CEO
  8. Global luxury market to grow by up to 4pc in 2026: Kearney
  9. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  10. Top luxury campaigns of 2025: Bottega Veneta, ‘Craft is Our Language’
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Marriott’s Luxury Group launches artist residency program
Richard Mille signs title partnership with Superyacht Cup Palma
Puig appoints new CEO