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Automotive

Mercedes lets consumers watch their vehicle being created in real-time

August 31, 2017

Mercedes-Benz's Digital Anticipation feature creates a personal connection between customer and car. Image credit: Mercedes-Benz

 

By Danny Parisi

German automaker Mercedes-Benz is making purchasing a vehicle an even more personal affair with the launch of a new service that lets customers watch their model being built in real-time.

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  1. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
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  4. Rolex Awards welcomes 50th laureate class
  5. Loewe names 2026 Craft Prize finalists
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  7. SCAD lands $10M jewelry program endowment
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Rolex Awards welcomes 50th laureate class
SCAD lands $10M jewelry program endowment

Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
Global demand for luxury hotels outpacing supply: JLL
Belmond partners with fashion designer Thebe Magugu