Automotive
January 29, 2019
Positive brand association is key for Mercedes-Benz dealerships. Image credit: Mercedes-Benz
By Sarah Ramirez
German automaker Mercedes-Benz and its dealerships have an advantage over other luxury carmakers when it comes to successfully managing brand attributes that impact dealer performance.
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cfUDm8grhlTTsba7NxaIIwcWggkTuNTTKLT+CtpC2H7aWWD6UX9jLrjC8gsGB9yg6h5WxQrnF0Jg38K+rqaxOdGKbnbw4AFtdevMU+8N\/gc+64Kis5OD7pvA7oMuScjty+vED4B\/pgKJKFiIDSUpX3+qVqrUMEqohoWYVADcgQVbCh6NYdXZeYiqcbMbFtqJl6WcDtbU7QyT9dT\/951NImSXmek2YX452IqdSSScPHbj3Qa+L2ABAL1Sq55i\/tSMOGfDJDoEC3ZJjHq\/M4Nc75CzWMgc0h58Nl7THMaiC2jC3MvaJjIzVSBavfRsi8J8V8iP5JSEj5UPH8Do2+J0iUt57RIP9fIbk2nd7KBou7rvYcYr8ulnYEsupKMoMCpm5eFBTi2F3baQ6DBHtGkgtCFuC7a6BXVSm8vg5Om1Ls1aQb5FQLyxuTR+gedk34+1kQU0wmreYSFVzSz2HSPniSqV1CGsaEZaM9IzKTMdjZx\/4yvzOu9JhJYFaFvgBoZFJv72axYUO+lHZpRTeSpEgB1IFRP1Kvd80toSJVflz0SXFPg3Ud6\/SUG3yyr2xkxTw5\/OgBopHy+bsfia\/JX1t3gmUBj4wpJp6ATGUwtrNl9vTcFfFMK1VI\/aPoQ35x8DshBdgcMu1rjcaRpISbdfYTBix\/crmQx0Fh17cBnObvaeWV5cxGW08l+iCi72ygumv6NfJQdvftPybJD13fONIL5puzy+Kr6wHSwC6jUqCOtuEgH6bLsh1EPA+uZI6HXMUsXQubMwZkUGlT\/xlWf5GfAvbIDXkcbjHjvFm2a3GmvBzyA+7rmUss3ySBxABdTvfww+iFGZLCfTusZKhfjnqkuKQHAKYuwqEIYFCZiTYbIYTbFxGA50A1TvYPyqhCp9PFxOOUQUKDSHMXlGuiLTqRYoJgCB8z\/0tD6rYAUjXRWpqXghTMaibC7t\/a0xZc5VRVo5fHMUEqvx3rRkAj+8xMo0CIc9+q9PRNW0NHnck1hdYw4Z\/wSZE5FTFclBt8PxW+0h1xfIDRn19iwkNRSOvzVHFQGkRy9rITlhdbTLyw521iBkXfSkY3R6ivUOxt3s2n0RXmWtR6AIeUC6oJZV4OmH82AtUha7yt1Nbj7WRfgvOU9QdaS8b5jxmSLf1hR9STYBuuXraoweCCFa2hewHpFYnTimb7HVQKRYaEI9YTStcnAajFO\/lDnwSHA5oos9eYEaQA7bu5ncYaAtJTyU1pjwq7rI2AJeenAlj5Udxx80SbzI+pPmYTlXGS1QbDYfjrdYiMS5Z\/nUnCflDKlBu5s0fM4cIjXCwcsSQmx8ARpSP08MZFyrsGp0OjcM1ONnl9JC+JcBub3cHEmReB47hdVES2SJx4kyVN0IH3dLx195mGuSCUVb\/irmr8e15TFvREyhglQXFRryJTsmfIQABNkTec7kKkOrZ8mMnT7eHwi003tf9kc\/JaukFpQeUgimBtTLktxPgTeBVO10OfIYhd8x7gTGYSqGUFU1kO6Q++54mUPIc6sK7\/3zh9Zf4aUTQzyE1XmM8H7\/\/dnNsiucU0nJ6n2p+udmkl6YBrcdtTz+hjDOyh7W2QCort3oZ\/+dmQxcMM5wDd0FJKgdhtrJs05+WwVnZLNLm7qlq7a+e3xiV36Hnv+Q37NaFYCMkDVnfwbPz172NiWntb2SWz+pSUa2YFSqTP7IOvs1m8wcBfs2djuYzSImw2E7DtKdD\/C5lmvKgx2oX9HgvKxP0+7QDkHWkwgh3O4WTBpRob9jvccA8CtlbfqarRzby6U6uDs9zU3XFX\/mqWcFOjCFKO8+CSOC1xw2BqoehVJBddZYt0cE++XQQsJ0dm\/lJjlbUoAjWt2gIrV\/ghAyfGSVCCRG9sGrEhYJ3SUpMaO+ntiya3nqJNo9CHGPrdEByrQv2Sq+x+ekw5BXoez3Ba1OK5uU0sW2xTVN6cTwAY\/Vpi74W1LJ4\/s56nXgKfMJfL0+FvNd8cYnpfrlrJyG4xwvYNf8nCw9sJ1WYMxu7MflzVHN80dr2RTBjot8s7Y02yH1BNfyAtB36OVq5Aai8\/9T3P0kYTo1pPG8ykJnV43KluuFe37SgcwcutZad5DUOeynfnvRNTS+A1Ltpv1uaRYAArL94lvCRaGcQ\/c7Alk5B4F4eCk5\/4xtWsa2Q7VqzW0cO4kp9ggl4+jryjwmHIVtGUT3KHHCgia91Xbg\/TKCWOhjoRPeoqG2I\/YNxc5vG\/a78OUdBP9wx6rzwu0YOmU5pa9zTATfRhcGuzKoAU6trOBjiNEj+Au0OGlepos7ML55l6lYMf\/eEtx1dIWGhgnu64qzc7Gvah7SAy+uxAaKx3ANe3HBrvR6rTb9f1OPuZRkddpUYsEd1hIfTV5seORllwg5V4jEehAR8xZfWg5lYHPpA1g+ikwh9hw1ZNZ0k9BNBtGvK1kEYNTyR\/UJ6KHxLUl\/7S2j4E\/xC5ZJKEAB98JaYW3A3bj\/4tGBH8sGwVRg7eYhP1KkuVWNBoaWmOcVt\/PoRiXqCquW9MO8AIZz5mI5lbzQ+w6gYC\/bACAMzH9dRhYRk7jW4Kr0FiEM8cXhPM96dbGveYtioX00pTvZa78I05mhn\/n+Yt3TVyQLXAr9FkuYrLosR9zVBH9XAdKHO39x8fXeAVJd2hH+eyxp2eIyetqcDECzUSb\/6mLq3xKjh59S9EAy8Mw+WPUWgXtP0R58hh6GqG6dd85qwALIxe5n9Em20ynBO\/2R9nrwGUXDq762eTDUYL79haTZkbJGO2oF\/20u8QwNYzwNG1pSJN570P2VLH45AxFw+hqMDzbzo13HaVfpAQR2J1AgcLE\/jqcajjDDqDlprOL+a2pfOq8W7w95fVTWNcRBqyJEwWasB895iPuP4NIOuWPxSzW4VVeAnuN\/9PKQbpWXMJp9DkvSUSn1y0RSwT6r3Wd0XzSumuQ8r6xY23sI5qzye1PGeQ123ZTbkM0gqOMpbehO6szZXpLyVqS1jvaTYrbfx3illkBoEOn6EwRuA8smdcG7yn4Kzugg024AnO0hAWbjHhSi7lWOZdVJ5LxyXzbQdJCOK1i4ucfgwURaW2ey2iik8G80FTo0rWXhHQ24m4vj0xbHSzw\/iJiJuo76nxYMK4TVHBvd0EtKD9FFOE0sATMze2jTVZD3Z7Npm3lmvsvvKi4i8a2\/urmxJPxJ51VTu7SKZKu8G9kZaL7OaQkoMpYyimTaaL6tiTvpr1qFugYWuqvuxQrOmbi5oe0CU0=","iv":"357cea8ab0be8dfcdbae87cc57f7c535","s":"9bdc554286332e3c"}
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