Automotive
January 29, 2019
Positive brand association is key for Mercedes-Benz dealerships. Image credit: Mercedes-Benz
By Sarah Ramirez
German automaker Mercedes-Benz and its dealerships have an advantage over other luxury carmakers when it comes to successfully managing brand attributes that impact dealer performance.
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","iv":"d447a70f877fad40231d112a4fecfd47","s":"c2900d367506d4ee"}
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