Automotive
January 29, 2019
Positive brand association is key for Mercedes-Benz dealerships. Image credit: Mercedes-Benz
By Sarah Ramirez
German automaker Mercedes-Benz and its dealerships have an advantage over other luxury carmakers when it comes to successfully managing brand attributes that impact dealer performance.
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","iv":"dbbbb124d7a648402514ab405c6c83d1","s":"20cf27d2f42f3b94"}
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