Automotive
January 29, 2019
Positive brand association is key for Mercedes-Benz dealerships. Image credit: Mercedes-Benz
By Sarah Ramirez
German automaker Mercedes-Benz and its dealerships have an advantage over other luxury carmakers when it comes to successfully managing brand attributes that impact dealer performance.
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","iv":"3224cb9a94ddd32d942df76df3f309c7","s":"e067b74b8222fd69"}
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