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Automotive

Mercedes, Lexus luxury leaders at the dealership

January 29, 2019

Positive brand association is key for Mercedes-Benz dealerships. Image credit: Mercedes-Benz

 

By Sarah Ramirez

German automaker Mercedes-Benz and its dealerships have an advantage over other luxury carmakers when it comes to successfully managing brand attributes that impact dealer performance.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  3. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  4. Luxury Unfiltered: The true cost of cutting luxury prices
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  7. Vestiaire Collective renews 'Parlez-Vous’ campaign
  8. Longines relaunches PrimaLuna line with personal message
  9. Valentino Garavani and Vans present AI-generated campaign
  10. Bloomingdale’s creates shared moments in holiday campaign
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