Automotive
January 29, 2019
Positive brand association is key for Mercedes-Benz dealerships. Image credit: Mercedes-Benz
By Sarah Ramirez
German automaker Mercedes-Benz and its dealerships have an advantage over other luxury carmakers when it comes to successfully managing brand attributes that impact dealer performance.
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","iv":"b658a7c4b33f14adfff41afbcd32205d","s":"ef9f653cff28c8b4"}
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