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Mobile

Mercedes uses New York Auto Show as jumping point for mbrace2

April 9, 2012

 

By Tricia Carr

German automaker Mercedes-Benz is using the New York International Auto Show to push its mbrace2 mobile application for the iPhone and Android that works in and out of vehicles as an Internet hub and a remote control to in-car technology.

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  1. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  2. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  3. Actress Demi Moore joins Kérastase as global brand ambassador
  4. Ralph Lauren seats new board member
  5. Bugatti, Lego Group release two new models
  6. Estée Lauder adds actress Daisy Edgar-Jones to ambassador network
  7. Rolex Testimonees grace brand-first docuseries
  8. Fendi launches Lunar New Year pop-up in Shanghai
  9. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
  10. Audemars Piguet goes global with new boutique concept
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