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Mercedes shifts spotlight from machines to humans with W07 teaser

February 19, 2016

Mercedes AMG Petronas Formula One Mercedes AMG Petronas

 

By Forrest Cardamenis

German automaker Mercedes-Benz is giving attention to the people rather than the vehicles with its latest Formula One racing campaign.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. How should luxury brands navigate creative shift on social media?
  3. Gucci offers consumers stylish avatars in gaming collaboration
  4. How luxury brands can win Gen Z and millennial shoppers
  5. Balmain unveils new logo, monogram
  6. WatchBox expands into Switzerland with headquarters
  7. Chanel gets wordy with latest jewelry campaign
  8. Introducing Luxury Women to Watch 2022
  9. US migration patterns reveal clues about the pandemic recovery
  10. Millennial, Gen Z shopping habits shifting: report
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