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Mercedes shifts spotlight from machines to humans with W07 teaser

February 19, 2016

Mercedes AMG Petronas Formula One Mercedes AMG Petronas

 

By Forrest Cardamenis

German automaker Mercedes-Benz is giving attention to the people rather than the vehicles with its latest Formula One racing campaign.

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  1. Loewe ambassadors bask in metaphysical moments amid new perfume campaign
  2. CFDA, Google establish fellowship program geared toward inclusivity
  3. Kohler releasing products, experiences with wellness center Remedy Place
  4. Why luxury ads must touch the heart to open the wallet
  5. Aston Martin introduces first high performance ambassador
  6. Luxury Unfiltered: The mind-bending psychology that drives high-end purchases
  7. Moncler to open largest flagship ever in New York
  8. Pomellato's 'Nudo' collection inspires AI-generated campaign imagery
  9. Christofle taps new generation of connoisseurs for ‘I Love Paris’
  10. Neiman Marcus cosigns motorcycle-themed Brunello Cucinelli capsule
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