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Automotive

Mercedes vies for one-on-one engagement with WhatsApp newsletters

September 20, 2016

Promotional image for She's Mercedes Promotional image for She's Mercedes

 

By Staff reports

German automaker Mercedes-Benz is seeking to increase its visibility in China by curating content specifically for Chinese messaging application WhatsApp.

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  1. Valentino Garavani and Vans present AI-generated campaign
  2. Lexus heads to Twitch for music-fueled tribute
  3. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  4. What the Supreme Court’s tariff ruling means for luxury imports
  5. Sephora teams with F1 Academy
  6. New Longines book explores brand’s historic ties to pioneers
  7. Dior stages South Coast Plaza pop-up
  8. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  9. Saks Global draws additional funds from $1.75B bankruptcy financing package
  10. Prada Beauty sets tone with Touch campaign
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