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Michael Kors brings Instagram campaign to life at Tokyo museum

November 15, 2013

 

By Jen King

U.S. label Michael Kors is connecting fans of its Selma handbag through an Instagram initiative that stimulates conversation and unites the brand’s global tribe of enthusiasts.

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  1. 2 tips for marketers in the new era of data privacy
  2. Montblanc inspires the art of writing with ‘Haus’ grand opening
  3. Audi offers vision of progress in Janelle Monáe campaign
  4. Dior goes for gold with flashy J'adore campaign
  5. W magazine enhances print’s fixed plane via September issue AR activation
  6. Rolls-Royce reveals third Boat Tail commission
  7. Tag Heuer accepts crypto as payment in US
  8. Dolce & Gabbana taps DJ Khaled for eye-catching collection
  9. How luxury brands can win Gen Z and millennial shoppers
  10. Day’s wrap: Burberry, Tag Heuer, Mercedes-Benz, Nordstrom and Cosabella
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