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Michael Kors brings Instagram campaign to life at Tokyo museum

November 15, 2013

 

By Jen King

U.S. label Michael Kors is connecting fans of its Selma handbag through an Instagram initiative that stimulates conversation and unites the brand’s global tribe of enthusiasts.

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  1. Day’s wrap: LVMH, Valentino, Ruinart and Sotheby's
  2. Les Journées Particulières returns as ultimate open house for LVMH lovers
  3. W magazine enhances print’s fixed plane via September issue AR activation
  4. Ruinart continues melding Champagne, art and the environment
  5. Louis Vuitton welcomes TV star Millie Bobby Brown as house ambassador
  6. Free webinar: 5 trends in the luxury goods industry
  7. Brands must prepare for a beauty renaissance: report
  8. Wardrobing in China poses a real risk to fashion
  9. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
  10. Burberry transforms customer experiences through digital innovation
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