Mobile
February 1, 2012
By Rachel Lamb
Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.
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","iv":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