Mobile
February 1, 2012
By Rachel Lamb
Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.
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","iv":"722d6d08b5e070711c8569dd68c56316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