Mobile
February 1, 2012
By Rachel Lamb
Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.
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","iv":"61b787ff8e1c8b20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