Mobile
February 1, 2012
By Rachel Lamb
Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.
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","iv":"31f234e6e21c7126f995df557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