Mobile
February 1, 2012
By Rachel Lamb
Lifestyle brand Michael Kors is using the mobile applications Twitter and Instagram as integral vehicles in its latest St. Valentine’s Day campaign that spans mobile, ecommerce, digital and social media.
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HNbR1kJalfVxX0T+dL5sI3JsclHt4xRJ1H2tYFZT3RCdE06lNT1BH45pm6a8UjIgL1xKFkGZT8zJow9wShiE66xqkQVWtVnllgHizUskeHHAYZyRMi\/tar63CeKnlY1EahshzZqYbh+gi6P1MIi5+WjUc7y4WARArBaPt7cXuyIjyQa\/64BU9z3t8Hd497bwf+qUcLnCGcuzFIIXKtARqDmYdVnqr2o1yFPKl2Aqpup8MsQXlfLZF\/73OUSO7Wl\/aHUjoFwT8Tnb99yzugEGk+zmZK6N71fe89HeqAeRwaGVuw9W+YyztaXrRjXp5XC6B2LPN+GChlLAuwvnvZgEN+FesZaSlaiXoOuTfQOndHO\/TFpvgM\/p+eRk6YY96Kyk3VuOZ+YyF8SqcWdxFstjjX94+QqvMLttysorkscDnYrrCNZvPw\/O\/UM0qTrOpEo\/nsCNqeeiIOXPhAYqARE9C7b2jkhP8QGsBgbYn+iq\/taJ\/g0FMymli\/\/XB2JaxKoVx0c0xIbGFWJZNIRjZpJXkZYaM8IXQI7d5dBIraWQy02xLB\/l4N2\/01vV6hD9GZ5AMGDF4mCc7RAQwurUQx\/Onx98gBckEtuDJn2cTOM7jLI8XpqP8j8DPKKeTUCZ0ldDcUXApUM1uBjPU7Mifx0E9Z65SLgpToQw3V3E9sdlwUH6EoC5MnG1qyzvR72f2w0Qwv5X\/0XtYkg3uc0ZGSduEpgMsysWkhGesl6sDQKG6LOFBXJlkiMgJXEFxLoDdoaqc8bbDefR47eelFkKE2vaz+c2JWN+usDc7GiA3k0bu9nfS\/VtcxwGwxXaqwyiwq4Yo8n3RO7MG+gAMUn+4DRxEoL\/Rs2Yeh559HZerariKzujQ3wL8kXKk6Jv4Qvf6k0oWkqwBvJ\/mEWuc\/yRk5tEHNoUbkpBcUFxlGXFF6SFE0g\/wpMXqGkI200+fwrQRmSQsj4ucvkYeBaM5jxiPrzAebgiL7+okClLeRXRSfW+tx\/vbuT4Xn4S0i1Hm7A2BMvNWg0eyMDAZMTX36sbGBFXpjQ9diraTlTzAQuneLG5C8fVBm6950D5zrxugpZwWkUEYi9eDDGGX1zxHfzTfvcQpUrcG4arFD7ZtBdZJfLBuVl1NMToooUnyvMqiWi07wslfGBaWdDQvABxQvPX87gvwn2rC5guUwEwmsSSGvv2X16rUlMoJAZcH5DNjc29Wu+6rWKMLFG7R7JajX5P2fBx5bCMrwJKr\/2GABwsHb0JyJGAGhDLgop7gTFIWK1s\/EGnrJFmXT87vLczQDhqfTENHXrEbzRJ5uauaToqiB0ieUfBFMRdBhOFCsFq6cKGaU20rtmiw44izGzCP\/8n81w3VmaC\/tE6OGzsMrkbZ0P6Y2odOICYPAQkPTaq4HEPxWYRT8GiB1kIkhCc3uQdVPo0tA38\/a+h0seLR\/qL0iDhItx2IsiJ6goIo2x3XmGIBZK18Ca41vMemgixiPIeex+TNI5HptMEb\/DqwIaJIFL291jz69jOyt\/CVm8L9JOTSAPyjnUObT0HURBS4i3u0mKAxtId1zHm0hbIxBJc2zjEA2zv3gBqdYjpijyF3f4bqYHGkUIeWfjGfzSPg+KmYm4WgjpGbFz08X1IUZsV2PVlzFUK+7k\/4p5CUEKLQc0bFwlK5s1wuG920P4bpNs2ZkhSKX+IaAeyXnSmg0DkjcCCoI7OI6XkB+tSjl8ElvdVTjk\/sCU9ixcdZN8qg9o\/rJT+teOuV6YzaesuDCbx0DxGOlDXh2S7we5Itk4F2kV9dkBx\/LXm1vrjK4J1p9+FU\/3M7V68KF40lgWU3snAakgeYRooZqXBhDtKstkglu6EY4GqVc33w67+SjqrZ25l50Uxrnqly9QsZEteu6G\/AQDDWbhRzFz1xE5E1\/vDxvGuUbRfQbCM3tbyZfauz6TQT1yS9+4ULBD4mjjjn2X3eNF\/pfVP\/QsY\/I\/3cQGkjgBmtnIBNX6JFm8K6dBY87WE\/fx700Vr46VzSt\/A3rkrcs7n5wqa9COe1xrxj\/z7fx5urFwTDyBpT\/\/KypguDvYuXHThiW6ntR3cVldFnQ2pJmaFGHKrJyuhKHBRtM77+WPNpg1keG4ZWtxVrWGcoN82mODvN2gsIKODai94Clwe5LHVJcYywulUHnzKTtiV05hc+850uLFOhDJTVY5JqzFRToSif8vLNTdt8+SP5h9ZDaMSnOBqJjtspt5SN5SQLhLm1ytJvtuDitcoGMkfYPVCso5S+w0rDUT4hBqVpDF0LoVsvo7WF+wCtwGQc5754evyrl59FvE1DBCFiv6YzxaxWt676DIzd9LNCzpfzf2LuZbkubReBquGWt5l9yDEu3r\/tV5\/5Sfexih6Txld3oj89K6aiqe3HcFbZXrzXL0hXt6LNkNMQBa7pxbrOcMEJAQi3D3+AkhTI1rnRDVDtLWIArdYHNfGW5rTzPcwEzGzP\/nZMBsU3c2a3+Qr92oQAZHJOQEzY9sHzQXHSXYBih+ZVpP9Rook59FQ23QpeXIsX7NDcFvnV1UX6dEX5322NyG2GuZyVdrg2Nf3ryyycmnLF9jlyam03phsAiRD1gP140ZX6boTu3KU2bEf1u8+QsffKctZ8WLMw1HMLtYVpimRkwUJ0XhmKrCzBS0vdZCVV5Ti2epH6bfqI2SFRsQX9f7IdDzms28fjXyXgaRqtLFHVgvx6D62vni8P3WBpSIVnO3DhE7tNTDAbbA4yArmnF18nKr2Kes9PmMVe0mHzkAqyMrI5uUpk7CTX9cy8WypJHhSPK43a1oWHGF21amaK5OYPIyvSvQ2ErX4TdOzjcjds5M+00X3398UinwXhDtBVE5rYN99XH02XyCTA\/igiO\/TiXsqHBg2HUykjvxAKFtFRyk\/8mHJniQC22iPMe+dYiA8SeO73YJYtZn3Y5sJ0kJNngutMWU\/RGkKUrnSUMK8GvEVjHnhVP1SGuAUK0CE\/CqCt2yiN+D1no3NuC\/XtXlhzGyaSBLDBS0d1pMxfw78dRgKSETfwBwKplWRShlMYPZSRHa2ZwzBClffYM+uPrRXo8sMs+vm0VAaThu5YCelmHggYvX+v5DQ7z711O+H+8mPsM2bub4y8kP7cluvriPvCsQTjkJY4mlGooxV0QDOgA\/1Olb3OsAhdM\/bomikVfEC35YTnKgJGBHAXrs2\/m3R0PrSGYT1I8BADcLiOvMIMB3Cz6Pzhs+2zmh\/GYmYbAFc4bNH1cx06dMC0ys00rcg\/lhkeANoYf24RCrM8e6xvHpwsBn+tPmpbI8AHLtndgah1gjaQ36cNdI\/QOjOC7CU5xD3Ox6Z5VfLTPjH212T4c6kgM3CFGzys0+jhByYVk28UOCoZlycbpx2FnQNXOER72lQd19Dy84oS\/L7tlLfTQ2ELV4FBHwoH2nMznLC7ZXzw0NReaKV0GcDvesHcNSURtc9iFzhH+owGZa45hekv5Obxvr6zsQIxwaw53yWLEvIiviFtaNufUBNAVTay9XU6FVSCAX9qYOdfpKPxXeRjPPXqExsclXthmiHaKwHLn9vGS4AA4c4q8dK3aBXCNmV2JwZ6wPlmrAtNYsiA3DBHF4\/r+l0sMIXNA1Oy8RvNZgeskpaPN8RUqDKc1q9BkLOV5sTvB6QrUXUmf4cWiORh0aytGyK5djGltG13Ay4lLvKb0xidnwJL+SbQTR2exe5nHL5uMCn8MzqfJeKkAbRum7oH+tEZsTdl01vQmbCZvrrmG0V\/Qwn1i0t\/bigKnvIB4HTmasMYdCqHwubdOT3C+hwpXtXcq4bgDngU9\/Kg+TAQr4oDh8+A6kQqOtbFTuNxcIWbLS+iMKbc1665anbqzQywYo9e1hiopQdjAvU5wJvh8ZSBCiTRji+mBACKOYMEDcdqB\/Llb8F1T6CQX17yN+JOFJMHfVAR\/FyMOBLsur6WxzRDRGhREI2I0p56jqzuWW8N8P+CdRF5KIHls8f4LmdYmBhjASpew5ryQ6oddjAmoprt6Y\/UQn2dsON0HJl8ZX+aa1en8gTRH+H4mHkQphXaiRA+o2sROb\/\/fBdmKD1nDWlR144FSPOVP0shoXQ1wM9CBDL117wpxXxhYj2nAiALb0lqs3GOAn6SCAJMiAeMI0i3ixzS5Vyq74yukVHNFw\/hdRnBdi13OXbcrWHhPrLHkXyZpPqLKxbnhpJ9xaGxzY4mbueF5pOOV+728xWLa\/jwkdlm18MrZTMIwk9+cyya\/6wwb5r4zq\/VD7VC30y3T3X3HyQPTTR5Xzdz56MoGlHdICayk2G5gsSTn5dJGUH1px7qSKB5zfOTqGsESLS6DaKzc+GjP\/rUDCiYSCdYRSCjfp4pkTQNyekqeagKyt7bqMW+FhykfOZIDqE2AEshw7MMDJAlBhk0sf5B3jDtPi+NOhzVW\/ZES6LTuL4V2KUiwryt9GJ6Gq9QoORJKzqXySAaUv34tqLy4NqP8KMA6Fi5NEtS8DwFwp5NbYt\/aAsqCadvs2mJs4Ka1O+LbLDP2TbLVylzEhOuEC24kAUqWio7gWA2p5kQHHaZpjfUIUQPZ4EHKzm8c+f\/x6sJOvbI1NHDdxFUI5DIIf5Zs+s5nU2vwnllQbFeXgL4d2DYvkcK9DyNDxzmhjEKjhcFn1SgyEHHjOxIkWwxYhkaVSaRYvJ\/I6tIPdtULMc2Lo5YsBS6BJibrbLcit6RTA7u9jDwSj+1YbjnnOt0N1S40TD3+9F+bhOLaWyvhlhWWvfufapHO0j0VhrWEHExhxzWl2CjSgJKF2blyTossS64D0J3TjupQlsR0pzJl0QxskVLPBb\/wiZyXWz8aecBHzqGIBFFD6QYFXCAoypV6gpU0aqenkSDahAIV385ju\/M3Lkhnb9UzhW8buX\/CA==","iv":"7f5a4102ab5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