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Michael Kors, Nordstrom test social-driven product push via Facebook Collections

December 27, 2012

 

By Tricia Carr

Marketers including Michael Kors and Nordstrom were invited to test the Facebook Collections interface that lets users interact with products via image tagging.

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  1. Italian luxury sees 16pc growth in value: BrandZ
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Consumers crave sustainability, expect brand transparency: report
  4. New DTC marketplace specializes in sustainable home furnishings
  5. Jaeger-LeCoultre launches hands-on workshop for watch enthusiasts
  6. Ferrari reexamines sports car sophistication in ambassador-led effort
  7. Valentino paints a new chapter for Collezione Milano
  8. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  9. Condé Nast Traveler debuts 25th annual Hot List
  10. Why luxury brands overlook these non-HNWI spenders
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