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Michael Kors pushes holiday collection, lifestyle via musical collaboration

December 19, 2012

 

By Tricia Carr

U.S. label Michael Kors is leveraging its seasonal digital efforts through the second installment in the quarterly Kors Collaborations campaign by calling on musical influencer Alexandra Richards to push the holiday 2012 collection.

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  1. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  2. Exclusive Resorts purchases Inspirato for $59M
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Dior, Rizzoli to release book on Lady Art project
  6. Savannah College of Art and Design debuts SCAD LUXE research center
  7. Porsche cuts ribbon on esports facility in Cologne
  8. US remains world’s leading wealth market: Henley & Partners
  9. Lexus turns LX into full-service glam suite for experiential activation series
  10. Can luxury brands balance AI use with heritage and sustainability goals?
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