Luxury Daily
World’s leading luxury business publication
July 13, 2020
  1. Forget US tariffs on French goods. Pity London’s Savile Row tailors
  2. LVMH’s Bernard Arnault is 2019 Luxury Personality of the Year
  3. Tiffany re-emphasizes role in diamond traceability as market demands transparency, sustainability
  4. Luxury travel will return later this year: study
  5. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders (new)
  6. Tiffany pushes creative boundaries for nature-themed high-jewelry collection
  7. Dior's 70th anniversary soiree continues at Galeries Lafayette
  8. Estée Lauder's multipart #LipsToEnvy campaign shows Facebook video confidence
  9. Saks flaunts fall product range in direct mail catalog
  10. Top 10 luxury brand mobile apps of the year
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Michael Kors targets aspirational consumers with social media for new beauty line

August 13, 2013

 

By Jen King

U.S. label Michael Kors is continuing to advertise its Sporty Sexy Glam fragrance and beauty collection through various social media platforms in order to reach a larger audience and continue the conversation with consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Forget US tariffs on French goods. Pity London’s Savile Row tailors
  2. LVMH’s Bernard Arnault is 2019 Luxury Personality of the Year
  3. Tiffany re-emphasizes role in diamond traceability as market demands transparency, sustainability
  4. Luxury travel will return later this year: study
  5. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders (new)
  6. Tiffany pushes creative boundaries for nature-themed high-jewelry collection
  7. Dior's 70th anniversary soiree continues at Galeries Lafayette
  8. Estée Lauder's multipart #LipsToEnvy campaign shows Facebook video confidence
  9. Saks flaunts fall product range in direct mail catalog
  10. Top 10 luxury brand mobile apps of the year
VIDEOS
More Videos

MORE IN Internet
Personalizing digital engagement could save luxury fashion
The pandemic recession demands a digital response
What Google’s new policy on counterfeit goods listings means for luxury brands
How can beauty brands fuse the physical/digital connection post-pandemic?
How to get digital premieres right
What is the future of makeup trials and sampling at retail?



RECENT ARTICLES
How Western brands can find the app in China that reaches their perfect audience
Day’s wrap: Amazon, Josie Maran, Bentley, Louis Vuitton and Careste
Josie Maran cosmetics trademark case tests strategy of controlling branded product sales on Amazon

Louis Vuitton’s Virgil Abloh takes animated, virtual voyage with Message in a Bottle spring-summer 2021 collection
Careste, eyeing market opportunity, goes with zero-inventory, DTC model for sustainable fashionwear
Global wealthy begin shift to sustainable investing with pandemic overhang