Luxury Daily
World’s leading luxury business publication
Sep. 21, 2019
  1. Day’s wrap: Aston Martin, Chanel, Trussardi and Corcoran
  2. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  3. Bleu de Chanel dives deep with new campaign
  4. Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
  5. Rolls-Royce hosts art auction on production line
  6. Consumers increasingly turning to AI assistants for product advice, customer service
  7. Corcoran moves into Miami
  8. Alibaba adds YouCam AR to engage beauty shoppers
  9. WatchBox looks for growth in editorial integration
  10. WatchBox expands into Switzerland with headquarters
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Mikimoto upends precious perception of pearls in social effort

November 2, 2016

Video still from Mikimoto's "Explore the Original" campaign Video still from Mikimoto's "Explore the Original" campaign

 

By Staff reports

Japanese jeweler Mikimoto is setting out to prove that pearls can defy convention with a digital campaign.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Day’s wrap: Aston Martin, Chanel, Trussardi and Corcoran
  2. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  3. Bleu de Chanel dives deep with new campaign
  4. Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
  5. Rolls-Royce hosts art auction on production line
  6. Consumers increasingly turning to AI assistants for product advice, customer service
  7. Corcoran moves into Miami
  8. Alibaba adds YouCam AR to engage beauty shoppers
  9. WatchBox looks for growth in editorial integration
  10. WatchBox expands into Switzerland with headquarters
VIDEOS
More Videos

MORE IN Jewelry
Yoox Net-A-Porter poaches senior talent as fight for luxury ecommerce intensifies
New York’s Fifth Avenue to Hudson Yards, SoHo: Bring it on
Future of luxury? Digital transactions aided by trusted human advisors
Why luxury marketers should double-down on Monaco
Olivia Palermo debuts shoppable editorial ecommerce operation
Mature Japanese women keep platinum jewelry sales strong



RECENT ARTICLES
Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
Facebook launches interactive features for brands
Rolls-Royce hosts art auction on production line

Alibaba adds YouCam AR to engage beauty shoppers
Fortnum & Mason brings sweet treats to shoppers
Rimowa stages first historical retrospective at Sotheby’s