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Jewelry

Mikimoto upends precious perception of pearls in social effort

November 2, 2016

Video still from Mikimoto's "Explore the Original" campaign Video still from Mikimoto's "Explore the Original" campaign

 

By Staff reports

Japanese jeweler Mikimoto is setting out to prove that pearls can defy convention with a digital campaign.

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  1. Day's wrap: Nordstrom, Lamborghini, LEGO, Loro Piana and Le Bon Marché
  2. LVMH’s Le Bon Marché Rive Gauche rolls out colorful “En Couleurs!” exhibition for Parisian shoppers
  3. Swiss watchmaker IWC Schaffhausen taps Facebook Messenger chatbot for customer communications
  4. Italy’s Loro Piana gets giddy on its feet with new Rare Walk Instagram campaign
  5. Lamborghini turns to LEGO for replica model of its most powerful car yet
  6. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  7. South Korea is bright spot for luxury in 2020
  8. Privacy will be the new luxury in travel post-COVID-19
  9. All eyes on China for luxury’s recovery, but no guarantees of future success
  10. US department store giant Nordstrom, targeting LGBTQIA market, debuts first gender-inclusive collection
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