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Nov. 28, 2020
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Jewelry

Mikimoto upends precious perception of pearls in social effort

November 2, 2016

Video still from Mikimoto's "Explore the Original" campaign Video still from Mikimoto's "Explore the Original" campaign

 

By Staff reports

Japanese jeweler Mikimoto is setting out to prove that pearls can defy convention with a digital campaign.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Bleu de Chanel dives deep with new campaign
  3. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  4. Dior unveils first loungewear collection as fashion lovers stay close to home
  5. Luxury fashion has entered a new era of digitalization, values: Deloitte
  6. Dior appeals to product-conscious consumers with sustainable skincare
  7. Carolina Herrera seeks rebellious men with powerful fragrance ad
  8. Audi adds thrill to wish list in new humorous holiday campaign
  9. FT Business of Luxury Summit 2020 focuses on luxury after the lockdown
  10. Sales associates need to reclaim status as top influencer
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