As the travel industry remains continuously affected by COVID-19 developments, hospitality brands are adapting to what will attract consumers in the short term.
With an uncertain future, it is crucial for brands to maintain a holistic approach to understanding travelers’ preferences and desires from trips, according to a new whitepaper from global market researcher Euromonitor. Brands should maintain a range of offerings, including staycations, while considering other aspects of travel consumers are prioritizing, including sustainability and domestic versus international trips.
{"ct":"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","iv":"85032a85bfc490c9367d2aa49e949a84","s":"3d6633cba1f56350"}