As the travel industry remains continuously affected by COVID-19 developments, hospitality brands are adapting to what will attract consumers in the short term.
With an uncertain future, it is crucial for brands to maintain a holistic approach to understanding travelers’ preferences and desires from trips, according to a new whitepaper from global market researcher Euromonitor. Brands should maintain a range of offerings, including staycations, while considering other aspects of travel consumers are prioritizing, including sustainability and domestic versus international trips.
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","iv":"0741b28d93f0e413b9e9e62adbda6a44","s":"66dc3ac1dc3eba36"}