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Dec. 8, 2025
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Retail

Millennials drive DTC ecommerce growth to 52pc: report

August 6, 2021

Almost half (46 percent) of global consumers bought directly from international brands online. Image credit: Unsplash

 

By Nora Howe

As the COVID-19 pandemic limited access to stores and significantly boosted ecommerce traffic, nearly half of global shoppers have resorted to buying directly from international brands online, according to eShopWorld (ESW).

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
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  5. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  6. Versace announces exit of Dario Vitale as creative director
  7. RH opens Detroit showroom
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  9. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
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