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Research

Millennials increase intent to purchase luxury goods, baby boomers less viable: Accenture

November 14, 2012

Bergdorf Goodman in New York

 

Thirty-five percent of millennials in the United States reported that their likelihood of purchasing luxury goods has increased over the past year, while 46 percent of baby boomers said that their likelihood has decreased, according to a new survey from Accenture.

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