Mobile tactics such as SMS, optimized sites and QR codes are a better use of budgets rather than developing an application for holiday shopping, since affluent consumers are probably too busy or do not care enough to download a separate, branded app for this season.
While the holidays are the busiest time of the year for retailers and consumers alike, they are also a relatively short period of time compared to an entire year. Therefore, creating an independent branded gift guide or holiday shopping app may take more than what it is worth from an investment standpoint.
{"ct":"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","iv":"a338928f3010160aa981c32d4a8ec592","s":"29dc00092dbc56e9"}