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Mobile

Mobile engagement is about more than pushing products: report

June 18, 2015

Promotional image for Spring app Promotional image for Spring app

 

By Sarah Jones

Mobile is an increasingly important channel for luxury marketers, with expanding consumer adoption, growing commerce and most digital content being consumed via tablet or smartphone, according to a new report from Fashionbi.

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  1. Mercedes-Maybach takes to driver’s seat for ‘The Devil Wears Prada 2’
  2. Jean Paul Gaultier enters ‘Junior’ era
  3. Louis Vuitton unveils Art Basel Hong Kong plans
  4. Uber expands luxury business with acquisition of Blacklane
  5. Kering, Shanghai Fashion Week announce inaugural CRAFT cohort
  6. Cartier celebrates 20 years of Women’s Initiative
  7. Cartier continues ‘Artist meets Artisan’ series
  8. Regulators in Italy probe Sephora, LVMH for youth marketing
  9. Piaget scales Place Vendôme flagship
  10. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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