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Mobile

Mobile engagement is about more than pushing products: report

June 18, 2015

Promotional image for Spring app Promotional image for Spring app

 

By Sarah Jones

Mobile is an increasingly important channel for luxury marketers, with expanding consumer adoption, growing commerce and most digital content being consumed via tablet or smartphone, according to a new report from Fashionbi.

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  1. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
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  3. Visa, Global Fashion Agenda start circular design competition for young designers
  4. Kering establishes two new internal divisions
  5. ‘Art of the Desk’ centers new content from Montblanc
  6. Yearly sales drop 5pc at OTB Group
  7. Chanel returns to roots for J12 watch campaign
  8. Burberry releases 'The Trench, Portraits of an Icon’
  9. Gucci drops see-now, buy-now Primavera edit
  10. Explora Journeys invites travelers to rethink sea experiences
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