Mobile's share of digital ad spending is growing more quickly than expected and, as a result, the spend on desktop ads will peak next year as marketers turn their focus to reaching smartphone and tablet users, according to new data from eMarketer.
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","iv":"27ba37a5ea84127d767f436a36fd13c8","s":"d7142585cca0c8ac"}