Mobile's share of digital ad spending is growing more quickly than expected and, as a result, the spend on desktop ads will peak next year as marketers turn their focus to reaching smartphone and tablet users, according to new data from eMarketer.
{"ct":"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","iv":"5f533e787b8d1fc6e2c5a553587dfa28","s":"6017fa588a05c920"}