Mobile's share of digital ad spending is growing more quickly than expected and, as a result, the spend on desktop ads will peak next year as marketers turn their focus to reaching smartphone and tablet users, according to new data from eMarketer.
{"ct":"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","iv":"26f122adb9b8b3f96d6a49231c27cd0b","s":"fd6436a498ab3ed3"}